Seach Engine Optimisation Worksop


  • Get In Front Of Targetted Customers on Google
  • Getting You To Page One, And Keeping You There
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Working For Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for more than 12 years.

I get my customers’ websites performing highly on Google’s organic search results and Maps listings, so they can build their visitors, and get more leads and customers.

If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get in touch.

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SEO Service FAQs

Is Google Ads or SEO Best?

They’re both effective, and generate targetted web traffic. In a perfect situation most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. All of it boils down to what will be best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can give you some suggestions that may help you get clear on what will be most effective for your business.

That being said, if I had no imminent danger to my business and had to elect for one it would be SEO traffic. SEO traffic is often called “free” traffic, due to the fact you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.

With paid-for traffic you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your funds are used up for the day you don’t get seen by anyone until the next day.

But the biggest benefit I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to trust you more. Your website begins to rank for many search phrases, and you become an authority in your industry. You have likely seen that – particular sites keep ranking for searches in particular industries or topics. That is authority – SEO can get you that, but paid ads never will.

An authoritative website, that is trusted by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the start of your SEO campaign I will spend time doing keyword research. This helps me see what phrases your potential customers are typing in Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be targeting and those are what I work to improve your site’s visibility for.

These search phrases are added to a rank tracking software, which monitors which position your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.

Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see an increase in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

It depends where you are presently ranking, the power and relevance (from a Google-perspective) of your domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (free). This offers you a picture of where you are as well as what you can realistically anticipate, as well as how long it may take.

Having stated that, I generally see favourable activity for my clients within the initial couple of weeks of a campaign, but typically with SEO you are looking at timeframes of months to get solid and secure positions. { However, it is worth it. If you can rank highly and remain there it can favorably transform (as well as secure) your business.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has become an essential facet of digital advertising for local companies. In today’s extremely affordable on-line landscape, having a well-optimised internet site can significantly draw in clients, generate leads, and rise total visibility.

Leveraging SEO provides a plethora of advantages for regional services, and partnering with an skilled SEO solution company can intensify these benefits and also provide the most effective worth and also results on Google.

The main benefit of SEO for local businesses is boosted organic website traffic to their internet site. By optimizing their internet site with appropriate key phrases, local businesses can improve their positions on internet search engine results web pages (SERPs).

When potential customers search for services or products connected to business’s offerings, a seniority in the search results improves the opportunities of organic clicks and website visits. SEO likewise concentrates on developing useful, easy to use web content, which can even more boost involvement and motivate visitors to explore the site, potentially transforming them into faithful customers.

Among the reasons neighborhood organisations ought to choose an SEO solution business is the expertise and also knowledge these experts offer the table. SEO is a vibrant area that calls for consistent updates and a deep understanding of online search engine formulas.

Search engine optimisation specialists are fluent in the latest fads and also finest methods, making sure a neighborhood business’s web site stays pertinent and noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, business can concentrate on their core operations while trusting that their on-line presence remains in qualified hands.

Furthermore, SEO service companies perform thorough keyword research to identify one of the most relevant as well as high-traffic key phrases for a neighborhood company. This precise method makes certain that the business’s internet site appears in front of customers actively searching for its services or products, raising the likelihood of attracting really interested customers.

Standard SEO, local businesses can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies important details such as business’s area, get in touch with information, hrs of procedure, as well as customer testimonials.

Google Maps usually provides nearby services when users search for a particular services or product in their town. An optimised Google Business Profile enhances the opportunities of being included prominently in these regional search engine result.

By leveraging the competence of an SEO service company, local organisations can make certain that their Google Business Profile is not only precise but likewise optimised to stick out from the competitors. Favorable reviews, high-quality images, and relevant info can all construct trust with prospective customers and also motivate them to choose business over competitors.

Search engine optimisation is a powerful tool for local companies looking for to boost their on the internet presence, bring in clients, and also generate leads. By optimizing their internet site with relevant search phrases as well as high-grade content, businesses can boost their organic website traffic as well as enhance their internet search engine positions.

Partnering with an SEO service business permits companies to tap into professional knowledge and also remain in advance in the affordable electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile better enhances a neighborhood service’s chances of bring in regional customers and sticking out from the crowd. Accepting SEO and also getting the aid of experts to handle it is a wise financial investment that can generate significant long-term benefits for any kind of neighborhood organisation.

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