Seach Engine Optimisation Whitstable
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for more than 12 years.
I get my clients’ websites performing well on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and bring in targetted web traffic. In a perfect world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. It all comes down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s why I recommend we have a chat. That way I can give you some ideas that may help you get clear on what will be most beneficial for your business.
Having said that, if there was no imminent danger to my business and needed to pick one it would be SEO traffic. SEO traffic is sometimes called “free” traffic, because you don’t pay search engines for the people coming to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for visitors you are bidding on certain keywords, so you lose out on a substantial amount of potential traffic. Also, you are restricted by budget – once your ads budget is expended for the day you don’t get seen by anyone until the following day.
However the biggest benefit I see is that a correctly done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your website starts to rank for many search phrases, and you become an authority in your field. You have probably seen that – particular sites keep turning up for searches in certain industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what phrases your potential customers are typing in Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of your competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors which position your website is ranking for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain, as well as the degree of competition you are up against. Given how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This offers you a sense of where you are and what you can realistically expect, and also how long it will take.
Having stated that, I normally typically see favourable movement for my customers within the initial few weeks of a campaign, however typically with SEO you are talking in timeframes of months to obtain solid and stable positions. { But, it is worth it. If you can rank highly and also remain there it can positively transform (and also protect) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an vital element of electronic advertising for regional services. In today’s very competitive online landscape, having a well-optimised web site can dramatically draw in consumers, generate leads, and boost overall visibility.
Leveraging SEO uses a plethora of benefits for neighborhood companies, and partnering with an seasoned SEO solution business can intensify these advantages as well as supply the most effective worth and results on Google.
The main advantage of SEO for neighborhood organisations is raised natural web traffic to their internet site. By optimising their internet site with appropriate keyword phrases, regional companies can improve their positions on internet search engine results pages (SERPs).
When prospective customers look for services or products associated with the business’s offerings, a higher rank in the search results page enhances the possibilities of organic clicks and web site gos to. Search engine optimisation additionally concentrates on producing valuable, user-friendly content, which can better boost interaction as well as urge site visitors to explore the website, potentially transforming them right into devoted clients.
Among the factors regional companies ought to choose an SEO solution business is the know-how and understanding these specialists offer the table. SEO is a vibrant area that requires continuous updates and also a deep understanding of internet search engine formulas.
Search engine optimisation specialists are skilled in the latest fads and also finest methods, making certain a neighborhood business’s website stays relevant as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of experts, companies can concentrate on their core procedures while relying on that their online existence is in qualified hands.
In addition, SEO service firms conduct extensive keyword study to identify one of the most relevant and high-traffic keyword phrases for a local company. This precise method makes certain that the business’s website appears before individuals actively searching for its service or products, increasing the likelihood of bring in really interested clients.
Besides typical SEO, local organisations can gain from appearing in Google Maps with their Google Business Profile. A Google Business Profile provides vital details such as business’s place, contact information, hrs of procedure, and also consumer reviews.
Google Maps commonly details neighboring companies when customers look for a details services or product in their area. An optimised Google Business Profile boosts the chances of being included prominently in these neighborhood search results.
By leveraging the proficiency of an SEO service firm, neighborhood businesses can guarantee that their Google Business Profile is not only accurate but additionally optimized to stand apart from the competition. Positive testimonials, high-quality images, as well as pertinent information can all develop count on with possible customers and motivate them to choose business over competitors.
Search engine optimisation is a powerful device for local companies seeking to improve their on-line presence, attract consumers, and generate leads. By optimising their web site with relevant keyword phrases and premium web content, services can raise their organic web traffic as well as enhance their online search engine rankings.
Partnering with an SEO service company enables services to take advantage of experienced knowledge as well as remain ahead in the affordable digital landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile better enhances a local business’s opportunities of drawing in regional consumers and also standing out from the crowd. Accepting SEO and also getting the assistance of experts to handle it is a wise financial investment that can produce substantial lasting advantages for any type of regional service.