Seach Engine Optimisation Well End
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for more than 12 years.
I get my customers’ websites performing highly on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and generate targetted traffic. In a perfect world most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can offer you some suggestions that may help you get clear on what will be most effective for your business.
That being said, if there was no immediate pressure on my business and needed to elect for one it would be SEO traffic. SEO traffic is often called “free” traffic, due to the fact you don’t pay search engines for the people coming to your website. Plus, there are no limits to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid traffic you are bidding on particular keywords, so you lose out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your funds are expended for the day you won’t get seen by anyone until the following day.
However the most significant advantage I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website starts to rank for multiple search phrases, and you become an authority in your field. You’ve likely seen that – specific sites keep turning up for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are typing in Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of the competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on which position your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, and the degree of competition you are up against. Given how specific it is, that’s why I advise contacting me so I can do a {quick fast} audit (at no charge). This offers you a picture of where you are and what you can reasonably anticipate, as well as how long it will take.
Having stated that, I usually see positive movement for my clients within the first couple of weeks of a campaign, but typically with SEO you are talking in timeframes of months to obtain solid and secure rankings. { However, it is worth it. If you can place highly and stay there it can favorably change (as well as secure) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually come to be an essential element of electronic marketing for neighborhood organisations. In today’s extremely affordable on the internet landscape, having a well-optimised internet site can dramatically attract clients, generate leads, as well as increase overall exposure.
Leveraging SEO provides a wide variety of benefits for regional businesses, and partnering with an knowledgeable SEO service firm can enhance these benefits as well as deliver the best value and also results on Google.
The primary advantage of SEO for local businesses is enhanced natural traffic to their site. By optimising their internet site with relevant keywords, regional organisations can boost their rankings on online search engine results pages (SERPs).
When possible clients look for product and services related to the business’s offerings, a seniority in the search engine result improves the possibilities of organic clicks as well as web site visits. Search engine optimisation additionally concentrates on developing important, user-friendly web content, which can even more improve engagement as well as motivate site visitors to explore the website, possibly transforming them right into faithful consumers.
One of the reasons local companies should choose an SEO service business is the know-how and also knowledge these specialists offer the table. SEO is a vibrant area that requires constant updates as well as a deep understanding of internet search engine algorithms.
SEO specialists are skilled in the most recent trends as well as ideal practices, guaranteeing a local company’s site remains appropriate and visible in the ever-changing digital landscape. By leaving SEO in the hands of experts, firms can concentrate on their core operations while trusting that their on the internet presence is in qualified hands.
Furthermore, SEO service firms perform comprehensive keyword study to recognize one of the most appropriate and also high-traffic search phrases for a local business. This careful technique makes certain that the business’s site appears in front of customers actively searching for its product and services, raising the chance of drawing in truly interested clients.
Besides standard SEO, neighborhood services can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies critical details such as business’s location, get in touch with details, hours of operation, as well as consumer evaluations.
Google Maps commonly lists neighboring services when users search for a particular services or product in their local area. An optimised Google Business Profile improves the possibilities of being included plainly in these neighborhood search engine result.
By leveraging the competence of an SEO solution business, regional companies can make sure that their Google Business Profile is not only accurate however also optimized to stand out from the competitors. Positive testimonials, high-quality images, as well as appropriate info can all develop depend on with possible clients as well as urge them to pick the business over rivals.
Search engine optimisation is a effective device for local companies seeking to enhance their online presence, draw in consumers, as well as produce leads. By optimising their internet site with pertinent key phrases and also top quality web content, organisations can enhance their natural web traffic and also boost their internet search engine rankings.
Partnering with an SEO solution company allows services to use experienced knowledge as well as remain ahead in the affordable electronic landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile further increases a regional company’s possibilities of bring in neighborhood customers and attracting attention from the group. Welcoming SEO and also getting the aid of specialists to handle it is a smart investment that can produce considerable long-lasting benefits for any neighborhood organisation.