Seach Engine Optimisation Townsend
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over 12 years.
I get my customers’ websites performing well on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and generate targetted web traffic. In a perfect world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. Everything boils down to what works best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s why I recommend we have a chat. That way I can provide you some suggestions that may help you get clarity on what will be most effective for your business.
That being said, if there was no immediate pressure on my business and had to pick one it would be SEO traffic. Organic search traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the people to your website. Plus, there are no limits to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid visitors you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is spent for the day you won’t get seen by anyone until the following day.
However the biggest benefit I see is that a correctly done SEO campaign will strengthen the authority of your domain in the eyes of Google and they begin to place more trust in you. Your site begins to rank for multiple search phrases, and you become an authority in your industry. You have likely seen that – certain sites keep turning up for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are looking for on Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of the competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors how your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, and the level of competition you are up against. Given how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This offers you a picture of where you are as well as what you can reasonably expect, and how long it may take.
Having stated that, I usually see favourable activity for my customers within the initial couple of weeks of a campaign, however normally with SEO you are talking in timeframes of months to obtain solid and stable positions. { But, it is worth it. If you can rank highly and also stay there it can favorably change (as well as shield) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an necessary facet of digital advertising for neighborhood businesses. In today’s extremely competitive online landscape, having a well-optimised site can dramatically bring in customers, create leads, and also boost total visibility.
Leveraging SEO uses a myriad of benefits for local services, as well as partnering with an seasoned SEO service business can enhance these advantages and also provide the most effective value and also results on Google.
The key benefit of SEO for regional businesses is enhanced natural traffic to their site. By optimising their website with pertinent keywords, regional companies can improve their positions on search engine results web pages (SERPs).
When prospective clients search for product and services associated with the business’s offerings, a seniority in the search results page boosts the chances of organic clicks as well as web site gos to. SEO also focuses on developing valuable, easy to use web content, which can even more enhance involvement and urge visitors to discover the site, potentially transforming them into faithful consumers.
Among the reasons regional companies ought to choose an SEO service company is the know-how and also knowledge these experts offer the table. SEO is a vibrant field that calls for continuous updates as well as a deep understanding of search engine formulas.
SEO experts are well-versed in the current trends as well as best practices, making sure a local organisation’s internet site stays appropriate and also visible in the ever-changing electronic landscape. By leaving SEO in the hands of experts, business can focus on their core operations while trusting that their on the internet existence is in capable hands.
Additionally, SEO service business carry out in-depth keyword research to identify the most pertinent as well as high-traffic keyword phrases for a local company. This meticulous technique ensures that the business’s site appears before users proactively searching for its service or products, raising the chance of drawing in really interested clients.
Standard SEO, neighborhood services can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies essential details such as business’s place, contact details, hours of operation, and also client testimonials.
Google Maps often provides neighboring organisations when users look for a specific product and services in their town. An optimised Google Business Profile enhances the chances of being featured prominently in these neighborhood search results.
By leveraging the proficiency of an SEO solution business, neighborhood companies can guarantee that their Google Business Profile is not only precise yet also optimized to stand apart from the competitors. Positive testimonials, top notch photos, and appropriate details can all build trust fund with possible consumers as well as motivate them to choose the business over competitors.
SEO is a effective tool for regional services looking for to improve their online presence, draw in consumers, as well as produce leads. By optimising their internet site with pertinent keyword phrases and top quality web content, businesses can raise their natural web traffic as well as boost their internet search engine rankings.
Partnering with an SEO service company permits services to take advantage of professional understanding and also stay ahead in the affordable electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile further boosts a local company’s chances of bring in neighborhood clients and sticking out from the group. Embracing SEO and also getting the assistance of specialists to manage it is a wise investment that can produce significant long-lasting advantages for any kind of regional business.