Seach Engine Optimisation Strood
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for over 12 years.
I get my clients’ websites performing well on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and deliver targetted web traffic. In an ideal world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s why I always recommend we have a chat. By doing this I can give you some ideas that may help you get clarity on what will be most beneficial for your business.
That being said, if there was no immediate pressure on my business and needed to pick one it would be SEO traffic. Organic search traffic is often called “free” traffic, since you don’t pay search engines for the people to your website. Plus, there are no limits to how many terms you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on certain keywords, so you miss out on a huge amount of potential traffic. Also, you are restricted by budget – once your funds are used up for the day you won’t get seen by anyone until the next day.
However the most significant advantage I see is that a correctly done SEO campaign will grow the authority of your domain in the eyes of Google and they begin to trust you more. Your site starts to rank for multiple search phrases, and you become an authority in your field. You’ve most likely seen that – specific sites keep appearing for searches in particular industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what terms your potential customers are typing in Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what search terms we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on how your website is appearing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, as well as the degree of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are and what you can realistically anticipate, as well as the length of time how much time it will take.
Having said that, I generally see favourable activity for my customers within the initial few weeks of a campaign, however generally with SEO you are looking at timeframes of months to get solid and secure positions. { However, it is worth it. If you can rank highly and also remain there it can favorably transform (and also safeguard) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually become an essential element of electronic marketing for regional companies. In today’s highly affordable on-line landscape, having a well-optimised internet site can significantly attract clients, produce leads, and also rise overall exposure.
Leveraging SEO supplies a variety of benefits for regional organisations, and also partnering with an skilled SEO solution firm can intensify these advantages and supply the very best value as well as results on Google.
The main advantage of SEO for local organisations is increased natural traffic to their website. By optimizing their internet site with relevant key phrases, regional services can improve their rankings on internet search engine results web pages (SERPs).
When possible consumers search for product and services related to business’s offerings, a seniority in the search results improves the chances of natural clicks and website brows through. SEO additionally concentrates on developing beneficial, straightforward web content, which can better boost involvement and motivate visitors to check out the site, possibly transforming them into devoted customers.
Among the reasons regional services ought to choose an SEO service company is the know-how as well as knowledge these professionals offer the table. SEO is a dynamic field that requires continuous updates and also a deep understanding of search engine algorithms.
Search engine optimisation experts are fluent in the most up to date fads and also best techniques, guaranteeing a neighborhood organisation’s website stays appropriate as well as noticeable in the ever-changing digital landscape. By leaving SEO in the hands of professionals, companies can concentrate on their core procedures while trusting that their on the internet existence remains in qualified hands.
Additionally, SEO solution business perform thorough keyword study to recognize one of the most appropriate and high-traffic key phrases for a regional business. This precise technique guarantees that business’s internet site appears before users actively looking for its services or products, raising the likelihood of drawing in really interested clients.
Besides standard SEO, regional companies can take advantage of appearing in Google Maps with their Google Business Profile. A Google Business Profile gives critical details such as the business’s area, get in touch with information, hrs of procedure, as well as client reviews.
Google Maps usually provides close-by companies when users search for a specific product and services in their local area. An optimised Google Business Profile enhances the opportunities of being featured plainly in these local search results.
By leveraging the know-how of an SEO solution firm, local organisations can ensure that their Google Business Profile is not only accurate however likewise optimized to attract attention from the competition. Positive testimonials, premium photos, and pertinent info can all build trust fund with potential consumers and urge them to choose the business over rivals.
Search engine optimisation is a powerful device for regional businesses looking for to boost their online exposure, attract clients, and generate leads. By optimising their internet site with pertinent keyword phrases and high-quality material, businesses can raise their natural website traffic and boost their online search engine rankings.
Partnering with an SEO solution business enables services to take advantage of experienced expertise and stay in advance in the competitive digital landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile even more improves a regional company’s possibilities of drawing in neighborhood customers and also standing apart from the crowd. Embracing SEO as well as employing the aid of professionals to manage it is a wise financial investment that can generate significant long-term advantages for any type of regional business.