Seach Engine Optimisation Smallwood
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than twelve years.
I get my clients’ websites performing highly on Google’s organic search results and Local Maps listings, so they can increase their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and generate targetted web traffic. In an ideal world any business would want two or three listings on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. Everything boils down to what works best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can offer you some ideas that may help you get clear on what will be most beneficial for your business.
Having said that, if I had no immediate pressure on my business and had to elect for one it would be SEO. Organic search traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the visitors coming to your website. Plus, there is no ceiling to how many terms you can rank for, way beyond what a Google Ads budget could deliver.
With paid-for traffic you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ad budget is used up for the day you won’t get seen by anyone until the following day.
But the most significant advantage I see is that a correctly done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to trust you more. Your website begins to rank for many search phrases, and you become a top dog in your industry. You have probably seen that – specific sites keep turning up for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of your competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which keeps an eye on which position your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the strength and relevance (from a Google’s perspective) of your domain, and the degree of competition you are up against. Given how specific it is, that’s why I advise getting in touch so I can do a {quick fast} audit (free). This gives you a picture of where you are as well as what you can reasonably anticipate, and also how long it will take.
Having stated that, I usually see positive movement for my customers within the initial few weeks of a campaign, however generally with SEO you are talking in timeframes of months to get solid and secure positions. { But, it is worth it. If you can rank highly and also stay there it can favorably change (and protect) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an necessary element of digital marketing for neighborhood services. In today’s very affordable on the internet landscape, having a well-optimised website can substantially draw in clients, produce leads, and boost total visibility.
Leveraging SEO uses a variety of advantages for regional businesses, as well as partnering with an experienced SEO solution business can enhance these advantages as well as provide the very best worth as well as results on Google.
The main benefit of SEO for regional organisations is boosted natural website traffic to their site. By optimizing their web site with relevant keywords, regional businesses can boost their rankings on search engine results web pages (SERPs).
When possible customers search for products or services related to business’s offerings, a seniority in the search results page improves the chances of organic clicks and also internet site sees. SEO also concentrates on creating valuable, straightforward content, which can better increase engagement and also urge site visitors to check out the site, potentially transforming them right into faithful customers.
Among the reasons regional businesses need to choose an SEO service business is the proficiency and knowledge these professionals bring to the table. SEO is a dynamic field that requires continuous updates and also a deep understanding of online search engine formulas.
SEO experts are well-versed in the latest fads as well as best techniques, making sure a neighborhood business’s site stays pertinent and visible in the ever-changing electronic landscape. By leaving SEO in the hands of professionals, firms can concentrate on their core operations while relying on that their on-line visibility remains in qualified hands.
Furthermore, SEO solution companies conduct in-depth keyword research to recognize one of the most pertinent and high-traffic key phrases for a neighborhood service. This careful approach makes sure that business’s web site shows up in front of customers actively looking for its service or products, boosting the likelihood of drawing in really interested clients.
Standard SEO, regional services can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies important info such as business’s place, contact information, hrs of operation, as well as consumer testimonials.
Google Maps often details neighboring companies when customers search for a certain product or service in their area. An optimized Google Business Profile improves the possibilities of being included plainly in these neighborhood search results.
By leveraging the proficiency of an SEO solution firm, regional businesses can ensure that their Google Business Profile is not just accurate but also optimised to attract attention from the competition. Positive testimonials, top notch images, and also relevant details can all build trust with possible clients and encourage them to pick business over rivals.
Search engine optimisation is a powerful tool for regional organisations looking for to improve their on-line visibility, bring in consumers, and also create leads. By optimising their website with pertinent search phrases as well as high-grade material, services can enhance their natural traffic and also boost their internet search engine positions.
Partnering with an SEO solution business permits services to tap into professional knowledge and also remain in advance in the competitive electronic landscape. Furthermore, showing up in Google Maps with a well-optimised Google Business Profile even more improves a neighborhood company’s opportunities of bring in local customers as well as standing out from the crowd. Welcoming SEO and getting the aid of specialists to handle it is a smart investment that can produce significant long-term benefits for any type of local service.