Seach Engine Optimisation Shard End


  • Get In Front Of Targetted Customers on Google
  • Getting You To Page One, And Keeping You There
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Working For Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over twelve years.

I get my clients’ websites performing well on Google’s organic search results and Maps listings, so they can boost their visitors, and get more leads and customers.

If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get in touch.

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SEO Service FAQs

Is Google Ads or SEO Best?

They both work, and bring in targetted web traffic. In a perfect situation any business would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. All of it boils down to what works best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. By doing this I can offer you some ideas that may help you get clarity on what will be most effective for your business.

That being said, if I had no imminent danger to my business and had to elect for one it would be SEO traffic. SEO traffic is often referred to as “free” traffic, since you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.

With paid visitors you are bidding on particular keywords, so you lose out on a substantial amount of potential traffic. Also, you are restricted by budget – once your ads budget is finished for the day you won’t get seen by anyone until the next day.

But the biggest benefit I see is that a correctly done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your site starts to rank for many search phrases, and you become an authority in your industry. You have most likely seen that – certain sites keep showing up for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.

An authoritative website, that is relied upon by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what keywords we will be targeting and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which keeps an eye on which position your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.

at the end of the day, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

That depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This gives you a sense of where you are and what you can reasonably expect, and the length of time how much time it will take.

Having stated that, I generally see positive activity for my customers within the first couple of weeks of a campaign, but generally with SEO you are talking in timeframes of months to obtain solid and steady positions. { But, it is worth it. If you can place highly and also remain there it can favorably transform (and also secure) your organisation.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has become an necessary facet of electronic advertising and marketing for regional organisations. In today’s very affordable on the internet landscape, having a well-optimised web site can significantly draw in clients, generate leads, and also increase general visibility.

Leveraging SEO supplies a wide variety of advantages for neighborhood companies, and also partnering with an skilled SEO service firm can enhance these advantages and also provide the most effective worth as well as results on Google.

The key advantage of SEO for local companies is boosted natural traffic to their website. By optimizing their site with appropriate search phrases, neighborhood companies can enhance their rankings on internet search engine results pages (SERPs).

When potential customers look for product and services related to the business’s offerings, a higher rank in the search results enhances the chances of natural clicks and also web site sees. Search engine optimisation likewise focuses on developing beneficial, straightforward content, which can even more boost interaction and urge visitors to check out the site, potentially transforming them into faithful customers.

One of the factors neighborhood organisations must select an SEO solution firm is the competence and expertise these experts offer the table. SEO is a vibrant field that calls for constant updates and a deep understanding of internet search engine algorithms.

SEO experts are fluent in the most up to date fads as well as finest techniques, making sure a neighborhood company’s internet site remains pertinent and noticeable in the ever-changing digital landscape. By leaving SEO in the hands of specialists, business can focus on their core operations while trusting that their on the internet presence is in qualified hands.

Furthermore, SEO service firms carry out extensive keyword research study to identify one of the most pertinent as well as high-traffic keyword phrases for a local business. This precise method makes certain that business’s website appears in front of individuals actively looking for its products or services, enhancing the probability of attracting genuinely interested consumers.

Conventional SEO, local companies can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies important details such as the business’s location, get in touch with details, hours of procedure, and client reviews.

Google Maps often details close-by organisations when users look for a specific services or product in their local area. An optimised Google Business Profile enhances the opportunities of being featured prominently in these local search results.

By leveraging the expertise of an SEO service company, local businesses can make sure that their Google Business Profile is not only precise however likewise optimised to stick out from the competitors. Positive evaluations, top notch photos, as well as relevant information can all build trust with potential customers as well as motivate them to pick the business over rivals.

SEO is a powerful device for neighborhood organisations looking for to enhance their on-line exposure, attract clients, as well as produce leads. By optimizing their website with relevant search phrases and also high-quality web content, services can enhance their natural website traffic as well as improve their search engine rankings.

Partnering with an SEO solution firm enables organisations to tap into experienced expertise and also remain ahead in the competitive electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile additionally enhances a local business’s possibilities of drawing in local consumers and standing apart from the crowd. Embracing SEO and enlisting the help of professionals to manage it is a smart financial investment that can yield substantial long-lasting benefits for any type of local service.

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SEO Services In And Around Shard End