Seach Engine Optimisation Reading
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for more than twelve years.
I get my customers’ websites ranking well on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and bring in targetted traffic. In an ideal situation any business would want two or three places on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. All of it comes down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s why I recommend we have a chat. That way I can offer you some suggestions that may help you get clear on what will be most beneficial for your business.
That being said, if there was no imminent danger to my business and had to pick one it would be SEO traffic. Organic search traffic is sometimes referred to as “free” traffic, because you don’t pay search engines for the people coming to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for web traffic you are bidding on certain keywords, so you miss out on a huge amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ads budget is finished for the day you won’t get seen by anyone until the following day.
But the biggest advantage I see is that a correctly done SEO campaign will build the authority of your domain in the eyes of Google and they begin to trust you more. Your website begins to rank for many search phrases, and you become an authority in your field. You’ve likely seen that – specific sites keep ranking for searches in particular industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search phrases your potential customers are typing in Google. Most of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which keeps an eye on where your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain, and the level of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This gives you a sense of where you are and what you can reasonably expect, and also how long it may take.
Having said that, I generally see favourable activity for my customers within the first couple of weeks of a campaign, but usually with SEO you are talking in timeframes of months to get solid and steady positions. { However, it is worth it. If you can rank highly and stay there it can favorably transform (as well as protect) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually come to be an necessary aspect of digital advertising for local companies. In today’s highly competitive on the internet landscape, having a well-optimised web site can dramatically attract clients, produce leads, and rise overall exposure.
Leveraging SEO provides a plethora of advantages for regional companies, and partnering with an seasoned SEO solution company can enhance these advantages and supply the most effective worth as well as results on Google.
The primary advantage of SEO for neighborhood businesses is increased natural traffic to their internet site. By optimising their site with relevant key words, regional businesses can enhance their positions on search engine results pages (SERPs).
When potential customers look for service or products associated with business’s offerings, a seniority in the search results boosts the chances of natural clicks as well as website sees. SEO likewise focuses on creating beneficial, straightforward material, which can better increase interaction and urge site visitors to explore the site, potentially converting them right into dedicated consumers.
One of the factors local organisations must select an SEO service firm is the competence and expertise these experts give the table. SEO is a vibrant field that needs consistent updates as well as a deep understanding of internet search engine formulas.
SEO specialists are well-versed in the most recent fads as well as finest methods, making sure a local company’s site remains appropriate and noticeable in the ever-changing digital landscape. By leaving SEO in the hands of experts, business can concentrate on their core procedures while trusting that their on-line presence remains in capable hands.
Furthermore, SEO solution companies carry out extensive keyword research study to determine the most appropriate and high-traffic search phrases for a regional service. This precise method ensures that the business’s web site shows up before individuals actively looking for its services or products, enhancing the chance of drawing in genuinely interested customers.
Traditional SEO, neighborhood companies can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies critical information such as business’s area, contact details, hrs of operation, and also client testimonials.
Google Maps usually provides neighboring organisations when individuals look for a specific service or product in their city. An optimized Google Business Profile improves the opportunities of being included plainly in these regional search results page.
By leveraging the expertise of an SEO service firm, regional companies can guarantee that their Google Business Profile is not just accurate however additionally optimised to stick out from the competitors. Positive evaluations, high-quality photos, and pertinent details can all develop trust with possible customers and encourage them to select business over competitors.
SEO is a powerful tool for neighborhood businesses seeking to enhance their on-line visibility, bring in customers, as well as generate leads. By optimizing their web site with relevant key words and high-quality material, organisations can enhance their organic traffic and enhance their search engine positions.
Partnering with an SEO solution firm enables services to use expert knowledge and stay in advance in the affordable digital landscape. Furthermore, showing up in Google Maps with a well-optimised Google Business Profile better increases a regional service’s opportunities of drawing in neighborhood consumers and standing out from the crowd. Embracing SEO and also enlisting the assistance of professionals to manage it is a wise investment that can yield significant lasting advantages for any type of regional business.