Seach Engine Optimisation Portsea
- Get In Front Of Targetted Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over 12 years.
I get my customers’ websites performing highly on Google’s organic search results and Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and deliver targetted traffic. In a perfect world any business would want two or three spots on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. All of it boils down to what will be best for your business right now, and where you want to be in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can give you some suggestions that may help you get clarity on what will be most beneficial for your business.
Having said that, if there was no imminent danger to my business and had to elect for one it would be SEO. SEO traffic is sometimes called “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid-for web traffic you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ad budget is finished for the day you won’t get seen by anyone until the following day.
But the biggest advantage I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to trust you more. Your website starts to rank for many search phrases, and you become a top dog in your field. You’ve likely seen that – particular sites keep showing up for searches in particular industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what phrases your potential customers are looking for on Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on how your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, and the degree of competition you are up against. Given just how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This gives you a sense of where you are as well as what you can reasonably anticipate, and also the length of time how much time it may take.
Having stated that, I normally typically see favourable activity for my customers within the first couple of weeks of a campaign, but generally with SEO you are looking at timeframes of months to obtain solid and secure positions. { However, it is worth it. If you can rank highly and remain there it can positively transform (and protect) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an vital element of digital advertising for regional companies. In today’s highly competitive on-line landscape, having a well-optimised site can dramatically bring in customers, produce leads, and also rise overall visibility.
Leveraging SEO uses a plethora of benefits for regional services, and also partnering with an knowledgeable SEO solution firm can intensify these benefits as well as deliver the very best value as well as results on Google.
The key advantage of SEO for local companies is enhanced organic web traffic to their website. By optimizing their site with relevant keyword phrases, regional organisations can boost their positions on search engine results web pages (SERPs).
When prospective clients search for services or products connected to the business’s offerings, a seniority in the search results page enhances the chances of organic clicks and web site check outs. SEO additionally focuses on developing beneficial, user-friendly content, which can additionally improve engagement and motivate visitors to explore the website, potentially converting them right into loyal clients.
One of the reasons neighborhood services need to choose an SEO solution business is the expertise as well as understanding these experts bring to the table. Search engine optimisation is a vibrant field that requires consistent updates and also a deep understanding of search engine algorithms.
Search engine optimisation experts are well-versed in the most recent fads and best methods, making sure a local service’s website remains pertinent as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of professionals, business can focus on their core operations while relying on that their online existence remains in capable hands.
Additionally, SEO solution business perform comprehensive keyword research to identify the most relevant and also high-traffic keyword phrases for a regional company. This thorough approach guarantees that business’s web site appears in front of customers proactively searching for its service or products, increasing the possibility of attracting truly interested clients.
Besides standard SEO, local businesses can gain from showing up in Google Maps with their Google Business Profile. A Google Business Profile gives essential info such as business’s location, contact information, hours of operation, as well as consumer evaluations.
Google Maps frequently lists neighboring companies when customers search for a certain product and services in their town. An optimised Google Business Profile boosts the opportunities of being featured prominently in these neighborhood search engine result.
By leveraging the know-how of an SEO service firm, neighborhood companies can ensure that their Google Business Profile is not just exact but additionally optimised to attract attention from the competition. Favorable evaluations, top quality photos, as well as pertinent info can all build count on with prospective customers and also encourage them to choose the business over competitors.
SEO is a powerful device for neighborhood companies looking for to improve their on-line visibility, bring in clients, and also create leads. By optimizing their web site with appropriate key phrases and also top notch web content, companies can raise their organic traffic and enhance their internet search engine rankings.
Partnering with an SEO service firm permits organisations to use professional understanding and also remain ahead in the competitive electronic landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile even more increases a regional company’s chances of attracting regional customers as well as sticking out from the crowd. Accepting SEO and employing the assistance of experts to manage it is a smart investment that can produce considerable long-term benefits for any type of local company.