Seach Engine Optimisation Peterhead
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over twelve years.
I get my customers’ websites ranking well on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They’re both effective, and generate targetted web traffic. In a perfect world any business would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. All of it comes down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. That way I can provide you some ideas that may help you get clear on what will be most effective for your business.
Having said that, if I had no imminent danger to my business and needed to choose one it would be SEO traffic. Organic search traffic is often referred to as “free” traffic, since you don’t pay search engines for the visitors coming to your website. Plus, there are no limits to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ad budget is expended for the day you don’t get seen by anyone until the following day.
However the most significant benefit I see is that a correctly done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to trust you more. Your site begins to rank for many search phrases, and you become a top dog in your market sector. You have most likely seen that – certain sites keep ranking for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are looking for on Google. A lot of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of your competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors how your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the strength and relevance (from a Google’s perspective) of your website domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I advise contacting me so I can do a {quick fast} audit (at no charge). This gives you a picture of where you are and also what you can reasonably expect, and how long it will take.
Having said that, I usually see positive movement for my clients within the first few weeks of a campaign, but normally with SEO you are looking at timeframes of months to obtain solid and secure rankings. { However, it is worth it. If you can place highly and also stay there it can positively transform (as well as shield) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an important aspect of electronic advertising for regional businesses. In today’s highly affordable on-line landscape, having a well-optimised web site can dramatically bring in customers, produce leads, as well as boost general visibility.
Leveraging SEO provides a plethora of benefits for neighborhood organisations, and partnering with an experienced SEO solution firm can enhance these advantages and also provide the very best worth and also results on Google.
The main advantage of SEO for local companies is raised organic website traffic to their website. By optimising their website with appropriate keyword phrases, regional organisations can enhance their rankings on search engine results web pages (SERPs).
When possible customers look for product and services associated with the business’s offerings, a higher rank in the search engine result boosts the chances of natural clicks as well as internet site check outs. SEO also concentrates on developing important, straightforward content, which can further improve engagement and also encourage visitors to discover the site, possibly transforming them into dedicated consumers.
One of the factors regional businesses should go with an SEO solution company is the competence and also understanding these professionals offer the table. Search engine optimisation is a vibrant area that requires constant updates as well as a deep understanding of internet search engine algorithms.
SEO specialists are well-versed in the latest patterns and also ideal methods, making sure a regional business’s site stays pertinent and also visible in the ever-changing digital landscape. By leaving SEO in the hands of professionals, business can concentrate on their core procedures while trusting that their on-line presence is in qualified hands.
In addition, SEO solution firms conduct extensive keyword study to determine one of the most relevant and high-traffic keywords for a regional service. This meticulous technique ensures that business’s web site appears before users proactively searching for its services or products, raising the chance of attracting truly interested customers.
Typical SEO, regional businesses can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile gives essential information such as the business’s place, call details, hrs of operation, and client reviews.
Google Maps frequently provides nearby organisations when individuals search for a particular product or service in their city. An optimized Google Business Profile improves the chances of being included plainly in these local search engine result.
By leveraging the expertise of an SEO service firm, regional services can ensure that their Google Business Profile is not only accurate however likewise optimised to stand out from the competitors. Favorable evaluations, top quality photos, and relevant info can all construct trust with prospective consumers and also motivate them to choose the business over rivals.
Search engine optimisation is a effective tool for neighborhood companies seeking to enhance their on-line presence, draw in clients, and generate leads. By optimising their site with appropriate key words as well as top notch material, organisations can increase their organic website traffic as well as enhance their internet search engine positions.
Partnering with an SEO solution firm enables businesses to take advantage of professional understanding and also remain in advance in the affordable electronic landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile even more boosts a local company’s opportunities of attracting local customers and also standing apart from the crowd. Embracing SEO and also getting the help of specialists to manage it is a sensible financial investment that can generate significant long-lasting benefits for any regional company.