Seach Engine Optimisation Oldmixon
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than 12 years.
I get my clients’ websites performing well on Google’s organic search results and Local Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and generate targetted traffic. In an ideal world most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. It all comes down to what will be best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can provide you some suggestions that may help you get clarity on what will be most effective for your business.
Having said that, if I had no imminent danger to my business and needed to pick one it would be SEO traffic. SEO traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the people to your website. Plus, there are no limits to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ad budget is used up for the day you won’t get seen by anyone until the next day.
However the biggest advantage I see is that a well done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to trust you more. Your site begins to rank for multiple search phrases, and you become an authority in your industry. You have probably seen that – particular sites keep showing up for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what phrases your potential customers are looking for on Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of your competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors how your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you should see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I suggest contacting me so I can do a {quick fast} audit (at no charge). This offers you a sense of where you are and also what you can realistically anticipate, and how long it may take.
Having stated that, I usually see favourable activity for my clients within the initial couple of weeks of a campaign, however usually with SEO you are looking at timeframes of months to get solid and secure positions. { However, it is worth it. If you can place highly and stay there it can favorably transform (as well as shield) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an essential element of electronic marketing for local companies. In today’s highly affordable on-line landscape, having a well-optimised website can dramatically attract consumers, produce leads, and increase general visibility.
Leveraging SEO uses a plethora of advantages for regional services, and also partnering with an skilled SEO service firm can amplify these advantages and also provide the very best value as well as results on Google.
The main advantage of SEO for regional services is increased natural web traffic to their web site. By optimizing their website with relevant key phrases, regional services can improve their rankings on internet search engine results web pages (SERPs).
When prospective customers search for products or services connected to business’s offerings, a seniority in the search engine result boosts the possibilities of organic clicks and also site gos to. Search engine optimisation additionally concentrates on producing useful, straightforward content, which can additionally boost involvement and also urge visitors to discover the website, potentially transforming them right into loyal clients.
One of the factors local services need to go with an SEO service company is the know-how and also knowledge these specialists bring to the table. SEO is a dynamic area that requires consistent updates as well as a deep understanding of online search engine algorithms.
Search engine optimisation experts are well-versed in the current fads as well as ideal techniques, ensuring a regional service’s internet site stays appropriate as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of specialists, business can concentrate on their core operations while relying on that their online existence remains in qualified hands.
In addition, SEO solution companies carry out extensive keyword research study to determine the most relevant and high-traffic key words for a neighborhood company. This precise strategy guarantees that the business’s internet site appears in front of customers actively looking for its products or services, increasing the possibility of drawing in genuinely interested clients.
Besides traditional SEO, neighborhood services can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile provides essential details such as the business’s location, call details, hrs of procedure, as well as customer testimonials.
Google Maps frequently notes neighboring organisations when customers search for a certain product or service in their area. An optimized Google Business Profile boosts the opportunities of being included prominently in these local search engine result.
By leveraging the experience of an SEO service firm, neighborhood businesses can guarantee that their Google Business Profile is not only exact however additionally optimized to stand out from the competition. Favorable reviews, top quality photos, and appropriate information can all develop depend on with possible clients as well as motivate them to choose the business over rivals.
Search engine optimisation is a effective device for regional organisations seeking to boost their on the internet visibility, draw in customers, and produce leads. By optimizing their web site with relevant keyword phrases as well as premium material, organisations can raise their natural website traffic and also enhance their internet search engine positions.
Partnering with an SEO solution business allows services to use professional understanding and also remain in advance in the competitive electronic landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile better increases a regional business’s opportunities of bring in local customers and standing out from the group. Welcoming SEO and getting the help of experts to handle it is a sensible financial investment that can yield significant long-term benefits for any type of neighborhood service.