Seach Engine Optimisation Newcastle-under-Lyme


  • Get In Front Of Your Ideal Customers on Google
  • Getting You To Page One (And Keeping You There)
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Helping Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for more than 12 years.

I get my customers’ websites ranking highly on Google’s organic search results and Maps listings, so they can increase their traffic, and get more leads and customers.

If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They’re both effective, and deliver targetted web traffic. In a perfect situation any business would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. All of it boils down to what works best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. By doing this I can give you some suggestions that may help you get clarity on what will be most effective for your business.

That being said, if I had no immediate pressure on my business and had to choose one it would be SEO. Organic search traffic is sometimes called “free” traffic, since you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to how many terms you can rank for, way beyond what a Google Ads budget could deliver.

With paid-for web traffic you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by budget – once your ads budget is expended for the day you don’t get seen by anyone until the next day.

But the biggest advantage I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website begins to rank for multiple search phrases, and you become an authority in your market sector. You have most likely seen that – certain sites keep ranking for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.

An authoritative website, that is relied upon by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search phrases your potential customers are typing in Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of your competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.

These search phrases are added to a rank tracking software, which monitors which position your website is appearing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.

at the end of the day, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

It depends on where you are presently ranking, the strength and relevance (from a Google-perspective) of your website domain, and the level of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (free). This gives you a sense of where you are as well as what you can realistically expect, as well as how long it will take.

Having said that, I usually see favourable activity for my customers within the initial few weeks of a campaign, however usually with SEO you are talking in timeframes of months to get solid and steady rankings. { But, it is worth it. If you can rank highly and also remain there it can positively change (and protect) your company.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has become an necessary aspect of digital advertising and marketing for local businesses. In today’s very affordable online landscape, having a well-optimised site can significantly bring in consumers, generate leads, and also boost total presence.

Leveraging SEO offers a wide variety of advantages for regional companies, as well as partnering with an knowledgeable SEO service firm can magnify these advantages and supply the very best value and also results on Google.

The key benefit of SEO for neighborhood services is raised organic web traffic to their web site. By optimizing their internet site with pertinent keywords, neighborhood businesses can boost their rankings on internet search engine results pages (SERPs).

When possible consumers look for products or services related to the business’s offerings, a seniority in the search results improves the opportunities of natural clicks and site visits. SEO additionally concentrates on creating useful, user-friendly content, which can additionally boost engagement and also urge site visitors to discover the site, potentially transforming them into devoted consumers.

Among the factors neighborhood organisations should go with an SEO service company is the proficiency and also expertise these professionals bring to the table. SEO is a dynamic area that needs continuous updates and also a deep understanding of online search engine algorithms.

Search engine optimisation professionals are well-versed in the current trends as well as best practices, making sure a regional company’s web site stays pertinent as well as noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of experts, firms can focus on their core procedures while trusting that their on the internet visibility is in qualified hands.

Additionally, SEO solution firms carry out extensive keyword research to determine the most relevant and high-traffic search phrases for a regional company. This meticulous method makes sure that business’s site shows up before customers actively searching for its services or products, increasing the chance of bring in really interested clients.

Standard SEO, regional services can profit from showing up in Google Maps with their Google Business Profile. A Google Business Profile supplies essential information such as the business’s location, get in touch with information, hrs of operation, as well as client reviews.

Google Maps frequently lists close-by businesses when customers search for a particular product or service in their area. An optimized Google Business Profile enhances the opportunities of being featured plainly in these regional search results.

By leveraging the know-how of an SEO solution firm, neighborhood organisations can make sure that their Google Business Profile is not just accurate but additionally optimized to attract attention from the competition. Positive reviews, high-quality pictures, and pertinent details can all develop trust with prospective consumers and motivate them to pick business over competitors.

SEO is a powerful tool for neighborhood companies seeking to boost their on the internet presence, draw in clients, and also produce leads. By optimizing their web site with appropriate key phrases and also top quality web content, businesses can enhance their organic website traffic as well as boost their internet search engine rankings.

Partnering with an SEO solution company enables services to take advantage of professional understanding and also remain in advance in the competitive digital landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile further improves a local business’s possibilities of bring in neighborhood customers and also sticking out from the crowd. Embracing SEO and employing the aid of experts to handle it is a wise investment that can generate significant long-term benefits for any neighborhood organisation.

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SEO Services In And Around Newcastle-under-Lyme