Seach Engine Optimisation Musselburgh
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over 12 years.
I get my customers’ websites performing well on Google’s organic search results and Maps listings, so they can increase their traffic, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and deliver targetted web traffic. In a perfect situation any business would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. All of it comes down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can offer you some suggestions that may help you get clarity on what will be most effective for your business.
Having said that, if there was no imminent danger to my business and needed to elect for one it would be SEO traffic. Organic search traffic is sometimes called “free” traffic, because you don’t pay search engines for the people to your website. Plus, there are no limits to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid traffic you are bidding on certain keywords, so you miss out on a huge amount of potential traffic. Also, you are limited by budget – once your ad budget is finished for the day you won’t get seen by anyone until the next day.
However the most significant advantage I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website starts to rank for many search phrases, and you become a top dog in your industry. You have likely seen that – certain sites keep turning up for searches in particular industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are typing in Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors which position your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, and the level of competition you are up against. Given just how specific it is, that’s why I advise getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are and also what you can realistically anticipate, and the length of time how much time it may take.
Having stated that, I usually see favourable activity for my customers within the first couple of weeks of a campaign, but usually with SEO you are talking in timeframes of months to get solid and secure rankings. { But, it is worth it. If you can place highly and also stay there it can favorably change (as well as secure) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an necessary element of digital advertising for regional services. In today’s very affordable on-line landscape, having a well-optimised website can substantially bring in customers, produce leads, and also rise total presence.
Leveraging SEO offers a plethora of advantages for regional organisations, and also partnering with an skilled SEO solution business can intensify these benefits and also provide the very best value and results on Google.
The key benefit of SEO for regional businesses is raised organic web traffic to their website. By optimising their internet site with appropriate keywords, neighborhood organisations can enhance their positions on online search engine results web pages (SERPs).
When potential clients look for products or services associated with the business’s offerings, a higher rank in the search results boosts the possibilities of organic clicks as well as website brows through. SEO additionally concentrates on creating valuable, straightforward content, which can further enhance engagement as well as motivate site visitors to discover the website, possibly transforming them right into loyal clients.
Among the factors local businesses need to select an SEO solution company is the expertise and understanding these specialists give the table. SEO is a vibrant area that requires continuous updates and a deep understanding of online search engine formulas.
Search engine optimisation experts are skilled in the latest patterns and ideal practices, making sure a neighborhood organisation’s internet site remains pertinent and visible in the ever-changing digital landscape. By leaving SEO in the hands of experts, firms can focus on their core operations while trusting that their on-line presence remains in capable hands.
Additionally, SEO service companies conduct extensive keyword research to recognize one of the most relevant as well as high-traffic search phrases for a regional organisation. This meticulous approach guarantees that the business’s internet site shows up in front of users actively searching for its products or services, enhancing the probability of attracting genuinely interested consumers.
Traditional SEO, neighborhood services can profit from showing up in Google Maps with their Google Business Profile. A Google Business Profile gives crucial details such as the business’s place, contact details, hours of procedure, and consumer evaluations.
Google Maps usually lists nearby organisations when customers search for a specific service or product in their city. An optimised Google Business Profile boosts the possibilities of being included prominently in these local search engine result.
By leveraging the experience of an SEO service company, regional services can make sure that their Google Business Profile is not just exact but additionally optimized to stand out from the competitors. Favorable evaluations, top notch images, and pertinent information can all construct count on with possible customers and also urge them to pick business over competitors.
SEO is a effective tool for local businesses looking for to improve their on-line visibility, attract customers, and also create leads. By optimising their website with relevant keywords and also top notch web content, organisations can increase their natural web traffic and also enhance their online search engine positions.
Partnering with an SEO solution firm enables organisations to take advantage of expert understanding and also remain in advance in the affordable electronic landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile better boosts a local company’s chances of drawing in local customers and also sticking out from the group. Embracing SEO as well as employing the help of experts to handle it is a wise investment that can produce considerable long-term advantages for any neighborhood company.