Seach Engine Optimisation Lower Bourne
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for more than 12 years.
I get my customers’ websites performing well on Google’s organic search results and Local Maps listings, so they can increase their traffic, and get more leads and customers.
If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and generate targetted web traffic. In a perfect world most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. Everything comes down to what will be best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s the reason I always recommend we have a chat. That way I can offer you some ideas that may help you get clear on what will be most beneficial for your business.
Having said that, if there was no immediate pressure on my business and needed to pick one it would be SEO. SEO traffic is often referred to as “free” traffic, since you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid visitors you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by budget – once your ads budget is finished for the day you won’t get seen by anyone until the following day.
However the most significant benefit I see is that a correctly done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to trust you more. Your website begins to rank for many search phrases, and you become a top dog in your industry. You have likely seen that – specific sites keep turning up for searches in certain industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you will see an increase in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain, and the degree of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This gives you a picture of where you are as well as what you can realistically expect, and the length of time how much time it will take.
Having stated that, I usually see positive activity for my clients within the initial couple of weeks of a campaign, but generally with SEO you are talking in timeframes of months to obtain solid and steady rankings. { However, it is worth it. If you can rank highly and remain there it can favorably change (and secure) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an important facet of digital advertising and marketing for local organisations. In today’s very competitive on-line landscape, having a well-optimised site can dramatically attract consumers, generate leads, and rise overall exposure.
Leveraging SEO provides a wide variety of advantages for local services, as well as partnering with an seasoned SEO solution firm can magnify these benefits and also provide the very best value and also results on Google.
The main benefit of SEO for local organisations is increased organic website traffic to their website. By optimizing their site with appropriate keyword phrases, local services can boost their positions on internet search engine results pages (SERPs).
When potential consumers look for service or products associated with business’s offerings, a higher rank in the search results boosts the chances of organic clicks and also website check outs. SEO likewise concentrates on creating important, user-friendly web content, which can even more increase involvement and motivate site visitors to discover the site, possibly converting them right into devoted consumers.
Among the factors neighborhood companies must choose an SEO solution company is the expertise and understanding these specialists bring to the table. SEO is a vibrant area that needs constant updates and also a deep understanding of search engine algorithms.
SEO professionals are skilled in the latest fads and best methods, making certain a neighborhood company’s site remains pertinent as well as noticeable in the ever-changing digital landscape. By leaving SEO in the hands of professionals, companies can focus on their core operations while trusting that their online presence is in capable hands.
In addition, SEO service companies perform thorough keyword study to identify the most relevant and also high-traffic search phrases for a regional service. This thorough method ensures that the business’s website shows up before individuals actively looking for its product and services, boosting the probability of attracting really interested customers.
Besides standard SEO, regional companies can take advantage of showing up in Google Maps with their Google Business Profile. A Google Business Profile gives important info such as business’s location, contact information, hrs of procedure, and consumer testimonials.
Google Maps typically lists nearby companies when individuals look for a certain product and services in their city. An optimised Google Business Profile boosts the chances of being featured prominently in these local search results page.
By leveraging the proficiency of an SEO service company, regional services can make sure that their Google Business Profile is not just exact however also optimized to stand apart from the competition. Favorable testimonials, top quality images, as well as relevant info can all develop depend on with prospective clients and also encourage them to select the business over rivals.
SEO is a powerful device for local businesses seeking to boost their on the internet presence, attract clients, and also create leads. By optimising their website with appropriate keywords and top notch content, businesses can boost their organic website traffic and boost their internet search engine rankings.
Partnering with an SEO solution company allows companies to tap into skilled understanding and stay in advance in the competitive electronic landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile further enhances a local organisation’s opportunities of bring in regional clients and also sticking out from the group. Accepting SEO and enlisting the assistance of specialists to manage it is a wise financial investment that can produce significant lasting benefits for any type of neighborhood business.