Seach Engine Optimisation Longham
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over 12 years.
I get my customers’ websites performing highly on Google’s organic search results and Maps listings, so they can boost their traffic, and get more leads and customers.
If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They’re both effective, and generate targetted web traffic. In an ideal world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what works best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can give you some ideas that may help you get clear on what will be most effective for your business.
Having said that, if I had no immediate pressure on my business and needed to choose one it would be SEO traffic. Organic search traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the people coming to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by budget – once your ad budget is spent for the day you don’t get seen by anyone until the following day.
However the most significant advantage I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website begins to rank for many search phrases, and you become a top dog in your market sector. You have most likely seen that – certain sites keep showing up for searches in particular industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are looking for on Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of your competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on how your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends where you are currently ranking, the strength and relevance (from a Google’s perspective) of your domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (free). This gives you a sense of where you are and also what you can realistically expect, and how long it will take.
Having said that, I generally see positive movement for my clients within the initial couple of weeks of a campaign, but usually with SEO you are looking at timeframes of months to obtain solid and stable rankings. { However, it is worth it. If you can rank highly and also stay there it can favorably transform (and also protect) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually come to be an crucial aspect of electronic advertising and marketing for local companies. In today’s very affordable on the internet landscape, having a well-optimised site can dramatically bring in consumers, create leads, as well as increase total presence.
Leveraging SEO provides a huge selection of benefits for neighborhood services, and also partnering with an skilled SEO service company can intensify these benefits and supply the very best worth as well as results on Google.
The key advantage of SEO for regional companies is raised organic website traffic to their website. By optimising their site with pertinent search phrases, regional services can improve their positions on online search engine results pages (SERPs).
When prospective customers look for products or services connected to business’s offerings, a higher rank in the search engine result enhances the opportunities of organic clicks and web site brows through. Search engine optimisation also focuses on producing useful, user-friendly material, which can even more enhance engagement as well as motivate visitors to check out the site, possibly transforming them into loyal customers.
One of the factors neighborhood businesses should select an SEO service business is the expertise as well as understanding these professionals offer the table. Search engine optimisation is a dynamic field that calls for constant updates and a deep understanding of online search engine algorithms.
Search engine optimisation professionals are fluent in the most up to date patterns and best methods, ensuring a local service’s site remains relevant and noticeable in the ever-changing digital landscape. By leaving SEO in the hands of experts, firms can concentrate on their core procedures while trusting that their on-line presence remains in capable hands.
Additionally, SEO service business perform thorough keyword research study to determine one of the most appropriate and high-traffic key phrases for a neighborhood organisation. This careful approach ensures that the business’s web site appears in front of users proactively searching for its product and services, raising the likelihood of bring in truly interested consumers.
Besides typical SEO, neighborhood services can take advantage of showing up in Google Maps with their Google Business Profile. A Google Business Profile provides critical info such as the business’s area, get in touch with information, hrs of procedure, and also customer evaluations.
Google Maps commonly details close-by businesses when users search for a details services or product in their local area. An optimised Google Business Profile boosts the chances of being featured plainly in these neighborhood search engine result.
By leveraging the knowledge of an SEO service business, neighborhood services can make sure that their Google Business Profile is not just exact but also optimised to stand out from the competitors. Favorable reviews, top quality photos, and also relevant info can all build count on with possible consumers and motivate them to select business over competitors.
Search engine optimisation is a powerful tool for neighborhood businesses looking for to improve their online presence, bring in consumers, as well as create leads. By optimising their website with pertinent search phrases and top quality content, businesses can enhance their organic website traffic and also boost their search engine rankings.
Partnering with an SEO service firm enables companies to take advantage of skilled knowledge and also remain in advance in the affordable electronic landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile better improves a local business’s possibilities of attracting local clients and also standing out from the crowd. Welcoming SEO as well as enlisting the help of professionals to handle it is a wise investment that can produce significant lasting benefits for any neighborhood business.