Seach Engine Optimisation Longbridge
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for more than 12 years.
I get my clients’ websites ranking well on Google’s organic search results and Local Maps listings, so they can boost their visitors, and get more leads and customers.
If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and generate targetted web traffic. In a perfect situation most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. Everything comes down to what will be best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can give you some ideas that may help you get clarity on what will be most beneficial for your business.
That being said, if there was no imminent danger to my business and needed to pick one it would be SEO traffic. SEO traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the people coming to your website. Plus, there are no limits to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for traffic you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ad budget is spent for the day you won’t get seen by anyone until the next day.
But the biggest benefit I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to trust you more. Your site begins to rank for multiple search phrases, and you become an authority in your field. You’ve most likely seen that – certain sites keep ranking for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are typing in Google. Most of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors where your website is ranking for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I suggest contacting me so I can do a {quick fast} audit (free). This offers you a picture of where you are and what you can realistically anticipate, and the length of time how much time it will take.
Having stated that, I generally see positive activity for my clients within the first couple of weeks of a campaign, however typically with SEO you are talking in timeframes of months to obtain solid and steady positions. { However, it is worth it. If you can place highly and remain there it can positively transform (and also secure) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has ended up being an necessary element of digital advertising for regional businesses. In today’s highly affordable on-line landscape, having a well-optimised site can significantly bring in customers, create leads, as well as boost overall presence.
Leveraging SEO offers a variety of advantages for local businesses, as well as partnering with an experienced SEO solution firm can magnify these advantages and also provide the best value and also results on Google.
The primary advantage of SEO for neighborhood businesses is increased organic web traffic to their site. By optimizing their internet site with relevant keywords, neighborhood organisations can improve their positions on search engine results pages (SERPs).
When potential clients search for service or products associated with business’s offerings, a seniority in the search results improves the chances of natural clicks as well as website sees. Search engine optimisation also focuses on developing beneficial, straightforward web content, which can further enhance interaction and encourage visitors to explore the website, potentially transforming them right into loyal customers.
One of the reasons local businesses should go with an SEO service business is the knowledge and understanding these professionals bring to the table. SEO is a dynamic area that calls for consistent updates and also a deep understanding of search engine formulas.
SEO professionals are skilled in the most recent trends as well as best practices, guaranteeing a regional company’s site remains relevant and also noticeable in the ever-changing digital landscape. By leaving SEO in the hands of specialists, firms can focus on their core procedures while relying on that their on-line existence is in qualified hands.
Furthermore, SEO solution firms carry out comprehensive keyword research study to determine one of the most relevant and also high-traffic key words for a neighborhood service. This careful technique makes certain that business’s site shows up in front of individuals actively looking for its services or products, boosting the chance of bring in really interested consumers.
Besides conventional SEO, local services can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile provides crucial info such as business’s area, contact details, hrs of procedure, as well as customer testimonials.
Google Maps often notes close-by companies when individuals search for a particular product and services in their city. An optimised Google Business Profile boosts the opportunities of being included plainly in these regional search results page.
By leveraging the proficiency of an SEO service business, neighborhood services can make certain that their Google Business Profile is not just exact but likewise optimized to stand out from the competitors. Positive reviews, high-grade images, and relevant information can all develop trust with potential customers and encourage them to pick business over rivals.
SEO is a powerful tool for regional services seeking to boost their on the internet exposure, attract clients, and also create leads. By optimising their site with relevant keyword phrases and premium material, organisations can enhance their organic web traffic and also enhance their internet search engine rankings.
Partnering with an SEO solution business allows companies to use expert understanding as well as remain ahead in the affordable electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile better improves a neighborhood company’s chances of attracting regional clients and sticking out from the group. Embracing SEO and also getting the aid of specialists to handle it is a wise financial investment that can yield substantial lasting benefits for any kind of local organisation.