Seach Engine Optimisation Lodge Park
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over 12 years.
I get my customers’ websites ranking highly on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They’re both effective, and deliver targetted traffic. In an ideal world any business would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. All of it comes down to what will be best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s why I recommend we have a chat. By doing this I can give you some ideas that may help you get clarity on what will be most effective for your business.
Having said that, if there was no imminent danger to my business and had to choose one it would be SEO traffic. Organic search traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for traffic you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by budget – once your funds are finished for the day you won’t get seen by anyone until the next day.
But the biggest benefit I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website begins to rank for multiple search phrases, and you become a top dog in your industry. You have likely seen that – particular sites keep appearing for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search phrases your potential customers are looking for on Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which keeps an eye on where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are presently ranking, the power and relevance (from a Google’s perspective) of your domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I advise getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are and also what you can realistically expect, as well as how long it will take.
Having said that, I usually see positive movement for my customers within the first few weeks of a campaign, however typically with SEO you are talking in timeframes of months to obtain solid and stable rankings. { But, it is worth it. If you can place highly and also remain there it can positively change (and also shield) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an crucial element of digital marketing for neighborhood organisations. In today’s extremely affordable on the internet landscape, having a well-optimised internet site can dramatically attract customers, produce leads, as well as increase overall presence.
Leveraging SEO supplies a myriad of benefits for neighborhood businesses, and also partnering with an experienced SEO service firm can intensify these benefits and supply the most effective value as well as results on Google.
The key advantage of SEO for neighborhood organisations is raised organic web traffic to their internet site. By optimizing their internet site with relevant keyword phrases, local businesses can boost their positions on internet search engine results pages (SERPs).
When potential customers search for services or products connected to the business’s offerings, a seniority in the search engine result boosts the chances of natural clicks and website gos to. Search engine optimisation likewise focuses on developing important, straightforward content, which can better improve involvement and motivate visitors to explore the site, potentially transforming them right into loyal customers.
One of the reasons neighborhood organisations need to go with an SEO solution business is the know-how and also knowledge these specialists give the table. Search engine optimisation is a dynamic field that needs consistent updates and also a deep understanding of online search engine algorithms.
Search engine optimisation professionals are well-versed in the latest trends as well as ideal practices, making certain a local service’s web site stays relevant as well as visible in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, business can focus on their core procedures while trusting that their on the internet existence remains in capable hands.
In addition, SEO service business conduct comprehensive keyword study to identify one of the most relevant as well as high-traffic keywords for a regional company. This meticulous method makes certain that business’s site shows up in front of individuals actively searching for its services or products, raising the chance of attracting really interested clients.
Besides conventional SEO, neighborhood services can take advantage of showing up in Google Maps with their Google Business Profile. A Google Business Profile offers essential info such as business’s place, contact details, hours of procedure, as well as customer reviews.
Google Maps frequently provides neighboring organisations when individuals search for a details service or product in their town. An optimised Google Business Profile boosts the chances of being included plainly in these regional search results page.
By leveraging the knowledge of an SEO solution firm, regional businesses can ensure that their Google Business Profile is not only accurate yet additionally optimized to stand out from the competition. Favorable evaluations, high-grade pictures, and relevant details can all develop depend on with potential clients as well as encourage them to choose the business over competitors.
Search engine optimisation is a effective device for local companies seeking to enhance their online presence, attract clients, and create leads. By optimizing their internet site with relevant keywords as well as high-quality content, organisations can enhance their organic web traffic and boost their search engine positions.
Partnering with an SEO solution business allows companies to use professional expertise and also remain ahead in the competitive digital landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile further increases a regional service’s opportunities of bring in regional consumers as well as sticking out from the crowd. Embracing SEO and enlisting the help of specialists to handle it is a wise investment that can produce considerable long-term advantages for any neighborhood organisation.