Seach Engine Optimisation Livingston
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for more than 12 years.
I get my clients’ websites ranking well on Google’s organic search results and Maps listings, so they can increase their visitors, and get more leads and customers.
If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and generate targetted web traffic. In a perfect situation most businesses would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. All of it boils down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can give you some suggestions that may help you get clarity on what will be most effective for your business.
Having said that, if I had no immediate pressure on my business and had to choose one it would be SEO. SEO traffic is sometimes called “free” traffic, since you don’t pay search engines for the people to your website. Plus, there are no limits to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is finished for the day you don’t get seen by anyone until the next day.
However the biggest benefit I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website starts to rank for multiple search phrases, and you become a top dog in your field. You’ve likely seen that – particular sites keep appearing for searches in particular industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search phrases your potential customers are looking for on Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what search terms we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors where your website is appearing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
Ultimately, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you should see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are presently ranking, the power and relevance (from a Google’s perspective) of your website domain, and the degree of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (at no charge). This gives you a picture of where you are and also what you can reasonably expect, and also the length of time how much time it will take.
Having said that, I generally see positive movement for my customers within the initial couple of weeks of a campaign, however usually with SEO you are talking in timeframes of months to get solid and steady positions. { However, it is worth it. If you can rank highly and remain there it can favorably change (and secure) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an essential facet of digital advertising and marketing for regional services. In today’s extremely affordable on the internet landscape, having a well-optimised web site can considerably draw in consumers, generate leads, as well as boost general visibility.
Leveraging SEO supplies a huge selection of benefits for neighborhood organisations, as well as partnering with an knowledgeable SEO service business can magnify these advantages and supply the most effective worth as well as results on Google.
The key benefit of SEO for local organisations is boosted organic website traffic to their website. By optimising their website with relevant key words, regional companies can improve their positions on online search engine results web pages (SERPs).
When prospective customers look for product and services associated with the business’s offerings, a higher rank in the search results boosts the opportunities of natural clicks and internet site visits. Search engine optimisation likewise focuses on producing useful, user-friendly material, which can additionally increase involvement as well as encourage site visitors to explore the site, possibly transforming them right into devoted consumers.
Among the reasons local businesses should go with an SEO service business is the knowledge and also understanding these professionals give the table. Search engine optimisation is a dynamic area that calls for continuous updates and also a deep understanding of online search engine algorithms.
SEO experts are skilled in the latest fads and finest techniques, guaranteeing a neighborhood business’s site stays relevant as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of specialists, business can focus on their core operations while trusting that their on-line presence is in qualified hands.
Furthermore, SEO service firms carry out extensive keyword study to determine the most relevant and also high-traffic key phrases for a regional company. This careful technique ensures that business’s internet site appears in front of individuals proactively looking for its products or services, increasing the probability of attracting really interested clients.
Standard SEO, regional organisations can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile offers vital details such as the business’s place, contact details, hours of procedure, and also consumer testimonials.
Google Maps often provides neighboring companies when users look for a particular services or product in their town. An optimised Google Business Profile boosts the chances of being featured prominently in these regional search results.
By leveraging the knowledge of an SEO service company, neighborhood companies can guarantee that their Google Business Profile is not only precise but additionally optimised to stick out from the competition. Positive evaluations, high-grade photos, and also appropriate info can all construct trust with prospective customers and also urge them to choose business over rivals.
SEO is a powerful tool for local companies looking for to enhance their on-line exposure, bring in consumers, and also create leads. By optimizing their web site with appropriate keywords and also premium content, businesses can boost their natural web traffic and also boost their search engine rankings.
Partnering with an SEO service firm enables businesses to use skilled expertise as well as remain in advance in the competitive electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile additionally increases a neighborhood business’s opportunities of bring in neighborhood consumers as well as sticking out from the group. Welcoming SEO as well as enlisting the aid of specialists to manage it is a wise financial investment that can yield considerable lasting advantages for any regional business.