Seach Engine Optimisation Lichfield


  • Get In Front Of Your Ideal Customers on Google
  • Getting You To Page One (And Keeping You There)
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Expertise Working For Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for more than twelve years.

I get my customers’ websites ranking well on Google’s organic search results and Maps listings, so they can boost their traffic, and get more leads and customers.

If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They both work, and bring in targetted traffic. In an ideal world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. Everything comes down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can offer you some ideas that may help you get clarity on what will be most effective for your business.

That being said, if there was no imminent danger to my business and had to pick one it would be SEO. Organic search traffic is sometimes called “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there are no limits to how many terms you can rank for, far in excess what a Google Ads budget could deliver.

With paid-for web traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by budget – once your funds are used up for the day you won’t get seen by anyone until the following day.

However the most significant benefit I see is that a well done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website starts to rank for many search phrases, and you become a top dog in your field. You have most likely seen that – particular sites keep appearing for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.

An authoritative website, that is trusted by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are looking for on Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the level of the competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which monitors which position your website is ranking for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.

at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

That depends where you are presently ranking, the power and relevance (from a Google-perspective) of your domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This gives you a sense of where you are as well as what you can realistically expect, and also how long it may take.

Having said that, I normally typically see positive movement for my customers within the first few weeks of a campaign, but usually with SEO you are talking in timeframes of months to obtain solid and secure rankings. { However, it is worth it. If you can rank highly and also remain there it can positively transform (as well as shield) your company.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has ended up being an important facet of digital advertising for regional services. In today’s highly competitive online landscape, having a well-optimised website can dramatically attract clients, create leads, and increase total exposure.

Leveraging SEO offers a huge selection of benefits for regional companies, and partnering with an knowledgeable SEO solution company can amplify these benefits as well as supply the best worth and results on Google.

The key advantage of SEO for local companies is boosted organic website traffic to their web site. By optimising their internet site with appropriate key phrases, neighborhood services can boost their positions on search engine results web pages (SERPs).

When possible consumers search for services or products connected to business’s offerings, a higher rank in the search results boosts the possibilities of natural clicks and site gos to. Search engine optimisation additionally concentrates on producing valuable, straightforward content, which can additionally enhance interaction as well as motivate site visitors to discover the website, potentially converting them right into devoted clients.

Among the factors regional services need to select an SEO service company is the expertise and expertise these specialists bring to the table. SEO is a dynamic field that calls for constant updates and also a deep understanding of search engine formulas.

Search engine optimisation experts are well-versed in the most recent trends and finest practices, making sure a neighborhood organisation’s internet site remains appropriate and also visible in the ever-changing digital landscape. By leaving SEO in the hands of professionals, firms can focus on their core operations while relying on that their on-line existence remains in capable hands.

In addition, SEO service companies carry out extensive keyword research study to determine one of the most appropriate as well as high-traffic keywords for a local business. This precise method guarantees that the business’s web site appears before users proactively looking for its services or products, raising the possibility of bring in really interested customers.

Standard SEO, neighborhood companies can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies critical details such as business’s area, get in touch with information, hrs of operation, and consumer reviews.

Google Maps commonly details nearby services when users look for a specific services or product in their local area. An optimised Google Business Profile enhances the opportunities of being featured prominently in these local search results.

By leveraging the know-how of an SEO solution business, neighborhood organisations can make certain that their Google Business Profile is not just exact but additionally optimised to stick out from the competitors. Favorable evaluations, high-quality images, and also appropriate information can all build trust with possible clients as well as motivate them to choose the business over rivals.

SEO is a effective device for regional companies seeking to boost their on the internet presence, attract clients, and generate leads. By optimising their web site with relevant keywords and top quality material, companies can increase their natural traffic and also boost their online search engine rankings.

Partnering with an SEO service firm allows organisations to use skilled knowledge and also stay ahead in the affordable electronic landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile additionally increases a local business’s possibilities of drawing in regional consumers and attracting attention from the group. Welcoming SEO and also getting the help of professionals to handle it is a sensible investment that can generate substantial long-lasting benefits for any kind of neighborhood company.

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SEO Services In And Around Lichfield