Seach Engine Optimisation Lea Bridge
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for more than twelve years.
I get my customers’ websites performing highly on Google’s organic search results and Local Maps listings, so they can boost their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and deliver targetted web traffic. In an ideal world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. It all boils down to what will be best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can provide you some ideas that may help you get clear on what will be most beneficial for your business.
That being said, if there was no immediate pressure on my business and had to choose one it would be SEO. Organic search traffic is often called “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid visitors you are bidding on certain keywords, so you lose out on a substantial amount of potential traffic. Also, you are restricted by budget – once your ads budget is spent for the day you won’t get seen by anyone until the next day.
However the most significant advantage I see is that a well done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to trust you more. Your site starts to rank for multiple search phrases, and you become an authority in your market sector. You have most likely seen that – certain sites keep showing up for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are typing in Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of your competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors which position your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you should see an increase in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are presently ranking, the strength and relevance (from a Google-perspective) of your domain, and the level of competition you are up against. Given just how specific it is, that’s why I advise contacting me so I can do a {quick fast} audit (free). This gives you a sense of where you are and also what you can reasonably expect, and also how long it may take.
Having said that, I normally typically see positive activity for my clients within the initial few weeks of a campaign, but normally with SEO you are looking at timeframes of months to obtain solid and steady positions. { But, it is worth it. If you can rank highly and stay there it can favorably change (and also secure) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an essential aspect of electronic marketing for local services. In today’s highly affordable online landscape, having a well-optimised web site can substantially attract customers, create leads, and also rise general exposure.
Leveraging SEO offers a variety of advantages for local businesses, and also partnering with an knowledgeable SEO solution company can enhance these advantages and provide the most effective worth and also results on Google.
The main advantage of SEO for regional organisations is raised natural web traffic to their site. By optimising their internet site with relevant keyword phrases, regional organisations can enhance their rankings on online search engine results pages (SERPs).
When prospective clients search for services or products related to business’s offerings, a seniority in the search results page improves the opportunities of organic clicks and website brows through. SEO additionally focuses on producing important, easy to use material, which can further improve interaction and also motivate visitors to explore the site, potentially transforming them right into loyal consumers.
One of the reasons neighborhood businesses ought to select an SEO solution company is the proficiency and also expertise these specialists bring to the table. SEO is a vibrant field that calls for constant updates and also a deep understanding of internet search engine algorithms.
Search engine optimisation specialists are well-versed in the most recent fads and finest methods, guaranteeing a regional company’s site stays pertinent and visible in the ever-changing digital landscape. By leaving SEO in the hands of professionals, companies can concentrate on their core procedures while relying on that their online existence is in qualified hands.
In addition, SEO solution business perform in-depth keyword research study to determine the most relevant as well as high-traffic keyword phrases for a neighborhood company. This thorough technique makes certain that business’s website shows up before users actively looking for its product and services, enhancing the likelihood of drawing in genuinely interested clients.
Typical SEO, neighborhood services can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile gives critical details such as business’s location, contact information, hrs of procedure, and consumer evaluations.
Google Maps commonly lists nearby businesses when users search for a particular product or service in their local area. An optimized Google Business Profile enhances the opportunities of being included prominently in these neighborhood search results page.
By leveraging the knowledge of an SEO solution company, neighborhood organisations can guarantee that their Google Business Profile is not only exact yet additionally optimized to stand out from the competitors. Positive evaluations, top notch images, and appropriate details can all build depend on with potential consumers as well as encourage them to select the business over rivals.
SEO is a powerful tool for neighborhood companies seeking to improve their online visibility, draw in clients, as well as generate leads. By optimising their site with relevant search phrases as well as top quality content, companies can raise their organic web traffic as well as enhance their search engine positions.
Partnering with an SEO solution business permits businesses to tap into expert expertise and stay in advance in the affordable electronic landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile further increases a neighborhood service’s possibilities of bring in neighborhood consumers as well as attracting attention from the group. Embracing SEO as well as enlisting the assistance of professionals to manage it is a sensible financial investment that can generate significant long-term benefits for any type of regional service.