Seach Engine Optimisation Lancaster
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over twelve years.
I get my customers’ websites performing highly on Google’s organic search results and Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and generate targetted web traffic. In an ideal world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. Everything boils down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. By doing this I can offer you some suggestions that may help you get clear on what will be most effective for your business.
Having said that, if I had no imminent danger to my business and needed to choose one it would be SEO traffic. SEO traffic is often referred to as “free” traffic, due to the fact you don’t pay search engines for the visitors to your website. Plus, there are no limits to how many terms you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by budget – once your funds are expended for the day you don’t get seen by anyone until the following day.
However the most significant benefit I see is that a well done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website starts to rank for multiple search phrases, and you become an authority in your industry. You have probably seen that – certain sites keep ranking for searches in particular industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what search phrases your potential customers are typing in Google. A lot of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of your competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on how your website is appearing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you should see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain, and the degree of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This offers you a sense of where you are and what you can realistically anticipate, as well as the length of time how much time it may take.
Having stated that, I generally see positive activity for my clients within the initial couple of weeks of a campaign, but typically with SEO you are looking at timeframes of months to get solid and steady positions. { But, it is worth it. If you can place highly and also remain there it can positively transform (and shield) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an important aspect of electronic advertising for neighborhood businesses. In today’s extremely competitive online landscape, having a well-optimised internet site can considerably bring in customers, produce leads, and boost general visibility.
Leveraging SEO offers a wide variety of advantages for neighborhood services, and also partnering with an experienced SEO solution business can intensify these advantages as well as provide the most effective value as well as results on Google.
The key advantage of SEO for regional companies is enhanced organic web traffic to their site. By optimizing their website with appropriate key phrases, neighborhood businesses can enhance their rankings on search engine results pages (SERPs).
When potential consumers search for service or products associated with the business’s offerings, a higher rank in the search results page enhances the chances of organic clicks and web site brows through. SEO also concentrates on producing important, easy to use material, which can even more improve interaction and encourage visitors to discover the website, possibly transforming them right into loyal consumers.
Among the reasons regional services need to go with an SEO service company is the expertise and understanding these professionals offer the table. SEO is a vibrant field that requires continuous updates and also a deep understanding of search engine algorithms.
SEO experts are skilled in the most recent trends and best practices, making certain a local company’s web site remains appropriate and also noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, companies can concentrate on their core procedures while relying on that their on the internet existence is in capable hands.
Furthermore, SEO service companies conduct comprehensive keyword research study to identify one of the most relevant as well as high-traffic keyword phrases for a neighborhood organisation. This thorough strategy ensures that the business’s internet site appears before customers actively looking for its services or products, boosting the likelihood of attracting genuinely interested customers.
Conventional SEO, local organisations can profit from showing up in Google Maps with their Google Business Profile. A Google Business Profile offers crucial details such as the business’s location, contact details, hours of procedure, and also client testimonials.
Google Maps typically notes nearby businesses when customers search for a details service or product in their city. An optimised Google Business Profile improves the possibilities of being included prominently in these neighborhood search results.
By leveraging the expertise of an SEO solution company, local companies can guarantee that their Google Business Profile is not just exact however also optimised to stand out from the competitors. Positive testimonials, high-quality images, and pertinent info can all construct depend on with prospective customers and urge them to choose the business over rivals.
Search engine optimisation is a powerful tool for neighborhood businesses looking for to boost their on-line presence, attract clients, as well as create leads. By optimizing their internet site with appropriate keywords as well as high-grade material, businesses can raise their organic web traffic as well as improve their search engine positions.
Partnering with an SEO service company allows services to take advantage of expert expertise as well as remain in advance in the competitive digital landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile additionally enhances a neighborhood organisation’s chances of drawing in neighborhood consumers and also standing apart from the group. Accepting SEO and also getting the assistance of professionals to manage it is a sensible investment that can generate considerable long-lasting advantages for any type of regional service.