Seach Engine Optimisation Hodgehill
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for over twelve years.
I get my customers’ websites ranking well on Google’s organic search results and Maps listings, so they can increase their traffic, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and deliver targetted traffic. In a perfect situation most businesses would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can provide you some suggestions that may help you get clarity on what will be most effective for your business.
That being said, if I had no immediate pressure on my business and needed to elect for one it would be SEO traffic. Organic search traffic is often called “free” traffic, because you don’t pay search engines for the visitors to your website. Plus, there are no limits to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid-for traffic you are bidding on certain keywords, so you miss out on a huge amount of potential traffic. Also, you are limited by budget – once your ads budget is expended for the day you won’t get seen by anyone until the next day.
But the most significant advantage I see is that a well done SEO campaign will strengthen the authority of your domain in the eyes of Google and they begin to trust you more. Your site begins to rank for multiple search phrases, and you become a top dog in your field. You have most likely seen that – certain sites keep showing up for searches in certain industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search phrases your potential customers are typing in Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of your competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors where your website is ranking for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (free). This gives you a picture of where you are and what you can reasonably anticipate, and also how long it will take.
Having stated that, I usually see favourable movement for my clients within the first few weeks of a campaign, but typically with SEO you are looking at timeframes of months to get solid and stable positions. { But, it is worth it. If you can rank highly and also stay there it can positively change (as well as shield) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an crucial aspect of electronic marketing for neighborhood businesses. In today’s extremely competitive online landscape, having a well-optimised internet site can significantly bring in consumers, generate leads, and increase overall exposure.
Leveraging SEO provides a wide variety of advantages for neighborhood businesses, and partnering with an seasoned SEO solution business can magnify these benefits as well as provide the most effective worth and also results on Google.
The main benefit of SEO for regional businesses is boosted natural website traffic to their site. By optimising their web site with pertinent keywords, neighborhood companies can enhance their rankings on search engine results pages (SERPs).
When prospective consumers look for services or products related to business’s offerings, a higher rank in the search results page enhances the possibilities of natural clicks as well as internet site brows through. SEO likewise focuses on creating valuable, straightforward web content, which can further boost engagement and urge visitors to check out the website, possibly transforming them into devoted customers.
One of the reasons local services must select an SEO solution business is the experience and expertise these specialists bring to the table. Search engine optimisation is a vibrant area that calls for constant updates as well as a deep understanding of online search engine formulas.
SEO specialists are fluent in the most recent patterns as well as best techniques, making certain a regional service’s site remains relevant as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of specialists, companies can focus on their core procedures while trusting that their on-line presence is in qualified hands.
In addition, SEO service companies carry out extensive keyword study to recognize the most pertinent and high-traffic keywords for a neighborhood company. This careful method makes sure that the business’s web site appears in front of individuals actively looking for its products or services, enhancing the likelihood of attracting genuinely interested consumers.
Besides standard SEO, local organisations can gain from appearing in Google Maps with their Google Business Profile. A Google Business Profile offers essential details such as business’s location, contact information, hrs of operation, and also client reviews.
Google Maps often details neighboring organisations when individuals search for a particular service or product in their local area. An optimized Google Business Profile boosts the chances of being featured plainly in these regional search results page.
By leveraging the competence of an SEO solution company, regional businesses can make certain that their Google Business Profile is not just accurate however also optimized to attract attention from the competitors. Positive testimonials, high-grade photos, and also relevant information can all build trust with prospective consumers and motivate them to choose the business over rivals.
Search engine optimisation is a effective tool for local businesses looking for to improve their on the internet visibility, bring in customers, as well as produce leads. By optimising their web site with relevant keyword phrases as well as high-quality content, organisations can raise their organic website traffic and also boost their online search engine rankings.
Partnering with an SEO service firm allows services to use professional knowledge and also stay in advance in the affordable electronic landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile further increases a neighborhood service’s opportunities of drawing in local clients and also sticking out from the crowd. Welcoming SEO as well as enlisting the aid of professionals to manage it is a sensible investment that can yield considerable lasting advantages for any regional business.