Seach Engine Optimisation Highway


  • Get In Front Of Targetted Customers on Google
  • Getting You To Page One, And Keeping You There
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Expertise Working For Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than 12 years.

I get my clients’ websites performing highly on Google’s organic search results and Local Maps listings, so they can boost their traffic, and get more leads and customers.

If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll be in touch.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They both work, and bring in targetted traffic. In an ideal situation any business would want two or three spots on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. Everything boils down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can give you some ideas that may help you get clear on what will be most beneficial for your business.

That being said, if I had no immediate pressure on my business and needed to pick one it would be SEO. SEO traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the people to your website. Plus, there are no limits to what you can rank for, far in excess what a Google Ads budget could deliver.

With paid traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is expended for the day you don’t get seen by anyone until the following day.

But the biggest benefit I see is that a well done SEO campaign will strengthen the authority of your domain in the eyes of Google and they begin to trust you more. Your site begins to rank for many search phrases, and you become a top dog in your field. You have likely seen that – specific sites keep ranking for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.

An authoritative website, that is relied upon by Google, is a significant asset as part of your business.

How Will I Know If The SEO Is Working?

At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are typing in Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which monitors how your website is appearing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.

at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

It depends on where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, as well as the degree of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This gives you a sense of where you are and what you can reasonably anticipate, and the length of time how much time it may take.

Having said that, I normally typically see positive movement for my customers within the initial few weeks of a campaign, but usually with SEO you are talking in timeframes of months to obtain solid and stable rankings. { But, it is worth it. If you can place highly and also remain there it can positively transform (and shield) your business.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has actually come to be an vital facet of digital marketing for neighborhood companies. In today’s very competitive online landscape, having a well-optimised site can significantly draw in clients, produce leads, and also rise total visibility.

Leveraging SEO provides a wide variety of benefits for regional services, and partnering with an skilled SEO solution business can intensify these advantages and provide the most effective value and results on Google.

The primary advantage of SEO for regional companies is raised natural website traffic to their site. By optimising their site with relevant key words, local organisations can boost their rankings on internet search engine results pages (SERPs).

When possible customers search for services or products associated with the business’s offerings, a seniority in the search results page boosts the opportunities of organic clicks and also website brows through. Search engine optimisation additionally concentrates on developing beneficial, easy to use material, which can even more increase involvement as well as encourage visitors to check out the site, potentially converting them right into devoted customers.

Among the factors neighborhood services should choose an SEO service company is the expertise and understanding these experts bring to the table. Search engine optimisation is a vibrant area that needs continuous updates and also a deep understanding of internet search engine algorithms.

Search engine optimisation experts are skilled in the most recent patterns as well as best techniques, making certain a neighborhood company’s internet site remains appropriate as well as visible in the ever-changing electronic landscape. By leaving SEO in the hands of professionals, firms can focus on their core procedures while relying on that their online visibility remains in qualified hands.

In addition, SEO solution companies perform extensive keyword research to determine one of the most appropriate as well as high-traffic keywords for a regional business. This careful method guarantees that the business’s website appears in front of customers actively searching for its products or services, raising the chance of drawing in genuinely interested consumers.

Typical SEO, regional services can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies essential information such as business’s place, get in touch with details, hours of operation, and client reviews.

Google Maps frequently provides close-by companies when customers look for a particular service or product in their town. An optimized Google Business Profile improves the chances of being featured prominently in these regional search results.

By leveraging the proficiency of an SEO service company, neighborhood organisations can ensure that their Google Business Profile is not just accurate yet additionally optimised to stand apart from the competitors. Favorable testimonials, premium images, and relevant information can all develop trust fund with prospective clients and also urge them to select business over competitors.

SEO is a powerful device for neighborhood companies seeking to enhance their on the internet exposure, bring in clients, and also generate leads. By optimising their web site with relevant keyword phrases as well as high-quality content, businesses can enhance their natural website traffic and boost their internet search engine rankings.

Partnering with an SEO solution company enables organisations to use experienced understanding and remain ahead in the affordable electronic landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile better improves a local company’s chances of attracting regional customers and also sticking out from the crowd. Welcoming SEO and also employing the assistance of professionals to handle it is a wise investment that can yield significant long-lasting benefits for any kind of local organisation.

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