Seach Engine Optimisation Highfield


  • Get In Front Of Your Ideal Customers on Google
  • Getting You To Page One (And Keeping You There)
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Working For Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for more than twelve years.

I get my clients’ websites ranking well on Google’s organic search results and Maps listings, so they can boost their visitors, and get more leads and customers.

If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They’re both effective, and generate targetted web traffic. In a perfect world most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. It all comes down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can offer you some ideas that may help you get clarity on what will be most effective for your business.

That being said, if there was no imminent danger to my business and needed to pick one it would be SEO. SEO traffic is sometimes referred to as “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.

With paid visitors you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is spent for the day you don’t get seen by anyone until the next day.

However the most significant advantage I see is that a correctly done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your site begins to rank for multiple search phrases, and you become an authority in your industry. You’ve likely seen that – certain sites keep ranking for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.

An authoritative website, that is trusted by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the start of your SEO campaign I will spend time researching keywords. This helps me see what phrases your potential customers are typing in Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.

These search phrases are added to a rank tracking software, which keeps an eye on how your website is appearing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.

at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

That depends on where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, and the level of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (at no charge). This gives you a sense of where you are and what you can reasonably anticipate, and also how long it may take.

Having stated that, I usually see positive movement for my customers within the initial couple of weeks of a campaign, however normally with SEO you are looking at timeframes of months to get solid and stable rankings. { However, it is worth it. If you can place highly and also stay there it can positively change (and also shield) your organisation.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has become an necessary element of digital advertising and marketing for regional organisations. In today’s very competitive online landscape, having a well-optimised internet site can substantially bring in customers, create leads, and also increase overall exposure.

Leveraging SEO uses a myriad of advantages for regional services, as well as partnering with an experienced SEO solution company can amplify these advantages and supply the very best worth as well as results on Google.

The key advantage of SEO for local businesses is enhanced organic traffic to their site. By optimising their site with appropriate keywords, local services can improve their rankings on search engine results pages (SERPs).

When potential consumers search for product and services related to the business’s offerings, a higher rank in the search engine result enhances the possibilities of natural clicks as well as internet site check outs. Search engine optimisation also concentrates on developing useful, easy to use content, which can better boost engagement as well as urge site visitors to check out the website, possibly converting them right into devoted clients.

Among the factors local organisations ought to opt for an SEO solution business is the know-how as well as understanding these professionals bring to the table. SEO is a vibrant field that needs consistent updates and also a deep understanding of search engine algorithms.

SEO experts are well-versed in the most up to date patterns as well as best techniques, guaranteeing a neighborhood company’s website remains pertinent and visible in the ever-changing electronic landscape. By leaving SEO in the hands of experts, companies can concentrate on their core operations while trusting that their on-line presence is in capable hands.

In addition, SEO service companies conduct comprehensive keyword research study to recognize one of the most relevant and also high-traffic keyword phrases for a regional organisation. This precise approach guarantees that business’s website shows up before individuals proactively searching for its products or services, increasing the probability of attracting really interested customers.

Besides standard SEO, local companies can take advantage of showing up in Google Maps with their Google Business Profile. A Google Business Profile offers critical information such as business’s area, call details, hrs of procedure, and also client evaluations.

Google Maps typically lists neighboring companies when users look for a details service or product in their area. An optimized Google Business Profile enhances the opportunities of being included plainly in these local search engine result.

By leveraging the competence of an SEO solution company, local businesses can guarantee that their Google Business Profile is not only accurate but additionally optimized to stand apart from the competition. Favorable reviews, high-quality pictures, and appropriate info can all build count on with possible consumers and also motivate them to pick business over competitors.

Search engine optimisation is a powerful device for regional companies looking for to enhance their on the internet visibility, attract clients, as well as generate leads. By optimising their web site with appropriate key phrases and also high-quality material, organisations can raise their natural website traffic and also enhance their internet search engine rankings.

Partnering with an SEO solution company enables companies to tap into experienced understanding and remain ahead in the affordable electronic landscape. Furthermore, showing up in Google Maps with a well-optimised Google Business Profile further boosts a regional service’s possibilities of bring in regional consumers and also standing out from the group. Accepting SEO and also employing the assistance of experts to manage it is a wise investment that can produce substantial long-lasting benefits for any kind of local service.

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SEO Services In And Around Highfield