Seach Engine Optimisation Herne Bay
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over 12 years.
I get my customers’ websites ranking highly on Google’s organic search results and Maps listings, so they can boost their visitors, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and deliver targetted web traffic. In an ideal world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. Everything boils down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. By doing this I can give you some suggestions that may help you get clear on what will be most beneficial for your business.
That being said, if I had no imminent danger to my business and needed to choose one it would be SEO. SEO traffic is often called “free” traffic, because you don’t pay search engines for the people coming to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for traffic you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is spent for the day you don’t get seen by anyone until the next day.
But the biggest advantage I see is that a correctly done SEO campaign will strengthen the authority of your domain in the eyes of Google and they begin to trust you more. Your site begins to rank for multiple search phrases, and you become a top dog in your market sector. You have probably seen that – specific sites keep ranking for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are looking for on Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
Ultimately, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are presently ranking, the power and relevance (from a Google’s perspective) of your website domain, and the level of competition you are up against. Given how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This gives you a sense of where you are as well as what you can realistically expect, and how long it will take.
Having said that, I usually see favourable activity for my clients within the initial few weeks of a campaign, however normally with SEO you are talking in timeframes of months to obtain solid and steady positions. { But, it is worth it. If you can rank highly and stay there it can favorably change (and protect) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually come to be an crucial element of electronic marketing for neighborhood services. In today’s extremely affordable on-line landscape, having a well-optimised website can substantially bring in customers, generate leads, and increase overall exposure.
Leveraging SEO provides a huge selection of benefits for regional services, and partnering with an seasoned SEO service business can intensify these benefits as well as deliver the very best worth as well as results on Google.
The primary advantage of SEO for local organisations is enhanced organic traffic to their web site. By optimizing their internet site with appropriate key words, regional services can improve their rankings on online search engine results pages (SERPs).
When potential clients search for products or services associated with business’s offerings, a higher rank in the search results page boosts the opportunities of natural clicks as well as website check outs. Search engine optimisation also concentrates on developing valuable, user-friendly content, which can further increase involvement and motivate visitors to explore the site, potentially transforming them into faithful consumers.
One of the factors neighborhood companies must select an SEO solution firm is the know-how as well as knowledge these professionals offer the table. Search engine optimisation is a dynamic area that calls for consistent updates and a deep understanding of search engine formulas.
Search engine optimisation experts are skilled in the most up to date patterns and also best practices, ensuring a neighborhood service’s internet site remains appropriate and also visible in the ever-changing digital landscape. By leaving SEO in the hands of experts, companies can concentrate on their core operations while trusting that their on the internet presence remains in capable hands.
Additionally, SEO solution firms carry out comprehensive keyword study to identify the most appropriate as well as high-traffic keyword phrases for a regional company. This careful approach makes sure that business’s web site appears before users actively searching for its service or products, raising the chance of drawing in genuinely interested consumers.
Typical SEO, neighborhood businesses can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile gives essential details such as business’s area, contact information, hrs of procedure, and also consumer reviews.
Google Maps usually notes nearby services when users look for a details product and services in their town. An optimized Google Business Profile improves the possibilities of being featured prominently in these local search results.
By leveraging the know-how of an SEO service company, neighborhood services can guarantee that their Google Business Profile is not just accurate but additionally optimised to stick out from the competitors. Favorable testimonials, high-quality images, and relevant details can all construct trust with potential customers and also urge them to pick the business over competitors.
SEO is a effective tool for regional companies looking for to boost their on-line visibility, bring in customers, and create leads. By optimizing their internet site with pertinent keyword phrases and also top notch material, businesses can increase their natural web traffic and boost their online search engine positions.
Partnering with an SEO solution firm allows companies to take advantage of expert understanding as well as stay ahead in the affordable electronic landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile even more boosts a neighborhood service’s possibilities of attracting regional consumers and attracting attention from the crowd. Accepting SEO and also employing the aid of professionals to manage it is a smart investment that can generate considerable long-lasting benefits for any type of regional company.