Seach Engine Optimisation Hendon
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for more than 12 years.
I get my customers’ websites ranking well on Google’s organic search results and Maps listings, so they can increase their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and generate targetted traffic. In an ideal situation most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. Everything boils down to what will be best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s why I recommend we have a chat. That way I can offer you some suggestions that may help you get clear on what will be most beneficial for your business.
Having said that, if there was no immediate pressure on my business and needed to elect for one it would be SEO. Organic search traffic is often referred to as “free” traffic, because you don’t pay search engines for the visitors to your website. Plus, there are no limits to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your funds are finished for the day you don’t get seen by anyone until the next day.
However the biggest benefit I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website begins to rank for multiple search phrases, and you become a top dog in your field. You’ve probably seen that – specific sites keep appearing for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which keeps an eye on where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see an increase in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, and the degree of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This gives you a sense of where you are and what you can realistically expect, and also how long it may take.
Having stated that, I normally typically see favourable movement for my customers within the initial few weeks of a campaign, however normally with SEO you are talking in timeframes of months to get solid and steady positions. { But, it is worth it. If you can place highly and stay there it can positively change (and shield) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an important element of electronic advertising for local services. In today’s extremely competitive on-line landscape, having a well-optimised website can considerably draw in consumers, generate leads, and boost overall exposure.
Leveraging SEO offers a wide variety of benefits for local businesses, as well as partnering with an experienced SEO service company can magnify these benefits and also deliver the most effective worth and also results on Google.
The main benefit of SEO for neighborhood services is boosted organic website traffic to their web site. By optimising their internet site with relevant keywords, local services can enhance their positions on online search engine results web pages (SERPs).
When possible clients look for products or services related to business’s offerings, a higher rank in the search engine result enhances the opportunities of organic clicks as well as website gos to. Search engine optimisation additionally focuses on producing valuable, easy to use material, which can additionally boost engagement and urge visitors to check out the site, potentially transforming them right into devoted clients.
Among the reasons regional organisations ought to go with an SEO solution business is the experience and also understanding these professionals bring to the table. SEO is a vibrant area that needs continuous updates as well as a deep understanding of online search engine formulas.
SEO experts are fluent in the current patterns and also best techniques, guaranteeing a neighborhood business’s website remains relevant as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of experts, companies can concentrate on their core operations while trusting that their on the internet existence remains in qualified hands.
Additionally, SEO solution firms perform in-depth keyword research study to recognize the most relevant and also high-traffic keyword phrases for a neighborhood service. This careful strategy ensures that business’s web site appears in front of users proactively searching for its products or services, raising the likelihood of attracting genuinely interested consumers.
Conventional SEO, neighborhood businesses can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile offers crucial info such as the business’s area, get in touch with information, hrs of procedure, and also consumer testimonials.
Google Maps often details nearby organisations when users look for a particular service or product in their town. An optimised Google Business Profile boosts the chances of being featured prominently in these neighborhood search results page.
By leveraging the knowledge of an SEO solution firm, regional companies can make sure that their Google Business Profile is not only precise however also optimized to attract attention from the competitors. Positive reviews, top quality photos, and also relevant info can all construct trust fund with potential customers and motivate them to pick the business over competitors.
Search engine optimisation is a powerful tool for regional businesses looking for to enhance their on-line exposure, bring in consumers, and also generate leads. By optimising their site with pertinent search phrases and also high-quality material, companies can enhance their natural website traffic and boost their internet search engine rankings.
Partnering with an SEO service firm enables services to take advantage of professional knowledge as well as remain ahead in the competitive electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile further improves a neighborhood business’s chances of bring in neighborhood consumers and also sticking out from the group. Accepting SEO and employing the help of specialists to manage it is a wise investment that can generate considerable long-lasting advantages for any neighborhood business.