Seach Engine Optimisation Hayes
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over 12 years.
I get my clients’ websites performing highly on Google’s organic search results and Local Maps listings, so they can boost their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and bring in targetted web traffic. In a perfect situation any business would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. It all boils down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. By doing this I can provide you some suggestions that may help you get clarity on what will be most effective for your business.
Having said that, if there was no immediate pressure on my business and had to choose one it would be SEO traffic. SEO traffic is often referred to as “free” traffic, because you don’t pay search engines for the visitors coming to your website. Plus, there are no limits to how many terms you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by budget – once your ad budget is expended for the day you won’t get seen by anyone until the next day.
However the biggest benefit I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website starts to rank for many search phrases, and you become a top dog in your industry. You have likely seen that – particular sites keep appearing for searches in certain industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what phrases your potential customers are looking for on Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of your competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors which position your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your website domain, and the level of competition you are up against. Given just how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are and what you can realistically expect, and also how long it will take.
Having stated that, I usually see positive activity for my clients within the initial few weeks of a campaign, however typically with SEO you are talking in timeframes of months to obtain solid and stable positions. { However, it is worth it. If you can place highly and also remain there it can favorably change (and safeguard) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually become an essential facet of electronic marketing for neighborhood organisations. In today’s very competitive on the internet landscape, having a well-optimised web site can significantly bring in clients, create leads, and rise total visibility.
Leveraging SEO offers a plethora of benefits for local companies, and partnering with an knowledgeable SEO service business can amplify these benefits and also deliver the best worth and results on Google.
The primary advantage of SEO for regional organisations is increased organic traffic to their site. By optimising their website with relevant keywords, neighborhood companies can enhance their positions on search engine results pages (SERPs).
When possible customers look for service or products connected to business’s offerings, a seniority in the search results page enhances the possibilities of organic clicks as well as internet site brows through. Search engine optimisation also concentrates on developing valuable, straightforward content, which can better enhance involvement and also encourage visitors to discover the site, potentially transforming them into loyal consumers.
Among the reasons local companies need to go with an SEO service business is the experience as well as understanding these experts bring to the table. Search engine optimisation is a dynamic field that calls for constant updates and a deep understanding of internet search engine algorithms.
SEO specialists are skilled in the most recent trends and ideal practices, ensuring a regional service’s site remains relevant and visible in the ever-changing electronic landscape. By leaving SEO in the hands of professionals, business can concentrate on their core operations while trusting that their on the internet presence remains in capable hands.
Additionally, SEO solution firms conduct in-depth keyword study to recognize the most appropriate and high-traffic key words for a regional business. This meticulous method makes certain that business’s web site appears before users proactively looking for its product and services, enhancing the possibility of bring in genuinely interested clients.
Besides typical SEO, local organisations can gain from showing up in Google Maps with their Google Business Profile. A Google Business Profile supplies critical details such as the business’s place, contact information, hours of operation, as well as client evaluations.
Google Maps typically lists nearby companies when individuals search for a specific service or product in their city. An optimised Google Business Profile improves the chances of being included prominently in these neighborhood search results page.
By leveraging the experience of an SEO service firm, neighborhood services can ensure that their Google Business Profile is not just accurate yet likewise optimised to stick out from the competition. Positive testimonials, premium images, and also appropriate information can all construct trust with possible customers and encourage them to select business over rivals.
Search engine optimisation is a effective tool for local services looking for to enhance their online visibility, attract consumers, and produce leads. By optimising their web site with appropriate search phrases and top quality content, organisations can raise their natural website traffic and improve their online search engine positions.
Partnering with an SEO service company permits businesses to tap into professional understanding and remain ahead in the affordable electronic landscape. Furthermore, showing up in Google Maps with a well-optimised Google Business Profile even more increases a regional company’s opportunities of attracting regional customers and also sticking out from the crowd. Welcoming SEO and employing the aid of specialists to manage it is a smart investment that can yield substantial long-term advantages for any regional business.