Seach Engine Optimisation Friar Park
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than 12 years.
I get my clients’ websites performing highly on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and deliver targetted traffic. In a perfect world any business would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all comes down to what will be best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s the reason I always recommend we have a chat. That way I can give you some suggestions that may help you get clarity on what will be most beneficial for your business.
Having said that, if there was no imminent danger to my business and had to choose one it would be SEO traffic. SEO traffic is often called “free” traffic, since you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid traffic you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ads budget is expended for the day you won’t get seen by anyone until the following day.
But the biggest advantage I see is that a correctly done SEO campaign will strengthen the authority of your domain name in the eyes of Google and they begin to trust you more. Your site starts to rank for multiple search phrases, and you become an authority in your field. You’ve probably seen that – specific sites keep ranking for searches in particular industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of your competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on where your website is appearing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you will see an increase in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends on where you are presently ranking, the strength and relevance (from a Google-perspective) of your domain, as well as the level of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are as well as what you can reasonably expect, and how long it will take.
Having stated that, I normally typically see positive movement for my customers within the initial couple of weeks of a campaign, but normally with SEO you are looking at timeframes of months to obtain solid and stable positions. { But, it is worth it. If you can place highly and remain there it can favorably change (and also shield) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an important facet of digital advertising and marketing for local services. In today’s highly affordable online landscape, having a well-optimised web site can substantially bring in customers, generate leads, and also rise overall visibility.
Leveraging SEO offers a variety of benefits for neighborhood organisations, as well as partnering with an knowledgeable SEO service business can intensify these benefits and also provide the best worth and also results on Google.
The main advantage of SEO for regional services is increased natural web traffic to their web site. By optimizing their web site with pertinent keywords, local organisations can improve their rankings on online search engine results pages (SERPs).
When potential consumers look for services or products associated with the business’s offerings, a higher rank in the search results improves the possibilities of organic clicks and internet site sees. SEO also concentrates on developing important, straightforward content, which can further improve interaction as well as motivate visitors to check out the website, potentially transforming them right into faithful customers.
Among the factors neighborhood businesses must select an SEO service business is the knowledge as well as knowledge these professionals bring to the table. Search engine optimisation is a vibrant area that requires continuous updates and also a deep understanding of online search engine algorithms.
SEO experts are fluent in the most up to date trends and also best methods, making certain a neighborhood business’s web site stays relevant as well as visible in the ever-changing electronic landscape. By leaving SEO in the hands of professionals, firms can focus on their core procedures while trusting that their on the internet presence is in capable hands.
In addition, SEO service firms carry out extensive keyword research to recognize one of the most appropriate and high-traffic key phrases for a neighborhood organisation. This careful strategy ensures that business’s internet site shows up before individuals actively looking for its products or services, boosting the possibility of bring in truly interested customers.
Besides conventional SEO, regional services can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile provides vital info such as business’s area, get in touch with information, hours of operation, as well as consumer reviews.
Google Maps commonly lists close-by businesses when individuals look for a details service or product in their local area. An optimised Google Business Profile boosts the chances of being included prominently in these regional search results.
By leveraging the know-how of an SEO solution firm, local companies can ensure that their Google Business Profile is not just accurate but also optimized to stand apart from the competitors. Positive testimonials, premium photos, and also relevant details can all build depend on with prospective customers and also motivate them to pick the business over competitors.
SEO is a powerful tool for regional organisations seeking to boost their on-line visibility, attract consumers, and generate leads. By optimizing their website with relevant keywords and top quality content, companies can increase their organic traffic as well as improve their online search engine rankings.
Partnering with an SEO solution business enables services to use experienced expertise and also stay ahead in the affordable digital landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile better increases a local organisation’s chances of drawing in local clients and standing apart from the crowd. Embracing SEO and also employing the help of experts to handle it is a smart investment that can generate considerable lasting advantages for any local organisation.