Seach Engine Optimisation Folkestone
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for over twelve years.
I get my clients’ websites ranking highly on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and deliver targetted traffic. In an ideal situation most businesses would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. Everything boils down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can offer you some ideas that may help you get clear on what will be most beneficial for your business.
Having said that, if I had no imminent danger to my business and had to elect for one it would be SEO. SEO traffic is often called “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there are no limits to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid-for visitors you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ad budget is used up for the day you don’t get seen by anyone until the next day.
However the most significant advantage I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your site starts to rank for many search phrases, and you become a top dog in your market sector. You’ve probably seen that – specific sites keep appearing for searches in particular industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are typing in Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors where your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends on where you are currently ranking, the power and relevance (from a Google-perspective) of your website domain, and the level of competition you are up against. Given how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (free). This offers you a picture of where you are as well as what you can realistically expect, and also the length of time how much time it will take.
Having said that, I usually see positive movement for my customers within the initial couple of weeks of a campaign, but normally with SEO you are talking in timeframes of months to obtain solid and stable rankings. { But, it is worth it. If you can place highly and also remain there it can positively transform (and also protect) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an necessary aspect of digital marketing for neighborhood organisations. In today’s very affordable on-line landscape, having a well-optimised web site can significantly draw in customers, create leads, and boost total visibility.
Leveraging SEO supplies a plethora of benefits for neighborhood businesses, and partnering with an knowledgeable SEO service company can enhance these benefits as well as provide the very best value as well as results on Google.
The primary advantage of SEO for regional companies is enhanced natural web traffic to their internet site. By optimizing their internet site with relevant key phrases, local companies can improve their positions on search engine results pages (SERPs).
When possible customers look for products or services connected to business’s offerings, a seniority in the search results improves the possibilities of natural clicks and also internet site visits. SEO also concentrates on developing beneficial, straightforward material, which can better boost engagement and also encourage site visitors to discover the site, potentially converting them right into devoted consumers.
One of the factors local businesses ought to go with an SEO service company is the expertise and understanding these experts bring to the table. Search engine optimisation is a dynamic area that needs consistent updates as well as a deep understanding of online search engine formulas.
SEO experts are skilled in the latest fads and also ideal techniques, guaranteeing a local company’s website stays pertinent and also noticeable in the ever-changing digital landscape. By leaving SEO in the hands of professionals, firms can focus on their core operations while relying on that their on-line existence is in qualified hands.
Furthermore, SEO solution business perform extensive keyword study to determine one of the most relevant and high-traffic search phrases for a regional organisation. This careful approach makes sure that the business’s site shows up before users proactively looking for its service or products, increasing the chance of drawing in genuinely interested customers.
Traditional SEO, regional organisations can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile provides crucial info such as business’s location, call details, hrs of procedure, and also client reviews.
Google Maps often details nearby companies when customers look for a details product and services in their city. An optimized Google Business Profile boosts the possibilities of being featured plainly in these regional search results.
By leveraging the expertise of an SEO service business, local organisations can make certain that their Google Business Profile is not just precise however likewise optimized to stick out from the competitors. Favorable evaluations, high-quality photos, as well as relevant information can all build trust fund with potential clients as well as motivate them to select business over rivals.
Search engine optimisation is a effective device for neighborhood companies looking for to boost their on the internet exposure, bring in customers, as well as generate leads. By optimizing their site with appropriate search phrases and also high-quality content, companies can raise their natural website traffic as well as boost their search engine positions.
Partnering with an SEO solution company permits companies to tap into expert expertise as well as remain ahead in the competitive electronic landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile additionally boosts a local service’s chances of attracting local clients and also sticking out from the group. Welcoming SEO and also employing the aid of specialists to handle it is a smart financial investment that can generate considerable long-lasting benefits for any kind of neighborhood organisation.