Seach Engine Optimisation Fleet
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than 12 years.
I get my clients’ websites performing highly on Google’s organic search results and Maps listings, so they can increase their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and generate targetted web traffic. In an ideal situation any business would want two or three places on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. All of it comes down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. That way I can provide you some ideas that may help you get clarity on what will be most effective for your business.
Having said that, if there was no immediate pressure on my business and needed to choose one it would be SEO. SEO traffic is sometimes called “free” traffic, because you don’t pay search engines for the people coming to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ad budget is spent for the day you won’t get seen by anyone until the following day.
But the biggest benefit I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your site starts to rank for many search phrases, and you become an authority in your market sector. You’ve likely seen that – specific sites keep turning up for searches in certain industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what search phrases your potential customers are looking for on Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of your competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on where your website is ranking for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your website domain, as well as the degree of competition you are up against. Given how specific it is, that’s why I suggest contacting me so I can do a {quick fast} audit (at no charge). This gives you a picture of where you are and also what you can reasonably anticipate, as well as the length of time how much time it may take.
Having said that, I normally typically see favourable movement for my clients within the first few weeks of a campaign, but normally with SEO you are talking in timeframes of months to obtain solid and stable positions. { But, it is worth it. If you can rank highly and stay there it can favorably change (and also secure) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has come to be an important element of electronic advertising and marketing for neighborhood organisations. In today’s very affordable on the internet landscape, having a well-optimised internet site can significantly attract consumers, create leads, and increase total presence.
Leveraging SEO uses a variety of advantages for local services, and also partnering with an knowledgeable SEO service company can intensify these benefits and provide the very best value and results on Google.
The main benefit of SEO for local companies is boosted natural website traffic to their website. By optimizing their website with appropriate key words, regional businesses can enhance their positions on online search engine results pages (SERPs).
When prospective clients look for services or products related to the business’s offerings, a higher rank in the search results page boosts the chances of organic clicks and also internet site brows through. Search engine optimisation likewise concentrates on developing useful, user-friendly content, which can additionally boost involvement as well as urge visitors to discover the website, potentially converting them into faithful customers.
Among the reasons regional organisations need to go with an SEO service company is the know-how as well as expertise these experts give the table. SEO is a dynamic field that requires continuous updates and also a deep understanding of search engine formulas.
Search engine optimisation experts are well-versed in the current trends and ideal techniques, guaranteeing a neighborhood service’s internet site stays appropriate and also visible in the ever-changing electronic landscape. By leaving SEO in the hands of experts, companies can concentrate on their core operations while relying on that their on-line visibility is in qualified hands.
In addition, SEO service firms conduct in-depth keyword research study to identify one of the most appropriate as well as high-traffic key phrases for a local service. This meticulous strategy makes certain that business’s website appears in front of customers proactively looking for its product and services, raising the probability of attracting truly interested consumers.
Traditional SEO, local organisations can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile gives vital info such as business’s area, call information, hrs of procedure, and consumer evaluations.
Google Maps usually lists neighboring organisations when individuals look for a certain product and services in their city. An optimised Google Business Profile boosts the chances of being included plainly in these local search results.
By leveraging the experience of an SEO service firm, local organisations can make sure that their Google Business Profile is not just exact but likewise optimized to stand apart from the competition. Positive reviews, high-quality pictures, and also relevant information can all develop trust with possible clients and encourage them to pick the business over competitors.
Search engine optimisation is a effective device for neighborhood organisations looking for to improve their online visibility, bring in clients, as well as create leads. By optimizing their internet site with relevant search phrases and also top notch web content, services can increase their organic traffic as well as improve their search engine positions.
Partnering with an SEO service business allows companies to tap into experienced understanding and also remain in advance in the competitive electronic landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile additionally increases a neighborhood service’s chances of bring in neighborhood consumers and sticking out from the crowd. Embracing SEO as well as enlisting the help of experts to handle it is a wise investment that can produce considerable long-term advantages for any regional organisation.