Seach Engine Optimisation Fishponds

 

  • Get In Front Of Targetted Customers on Google
  • Getting You To Page One, And Keeping You There
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Helping Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over 12 years.

I get my clients’ websites ranking highly on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.

If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They’re both effective, and generate targetted web traffic. In an ideal situation most businesses would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. Everything comes down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s why I recommend we have a chat. By doing this I can provide you some suggestions that may help you get clear on what will be most beneficial for your business.

Having said that, if I had no imminent danger to my business and needed to choose one it would be SEO traffic. SEO traffic is sometimes called “free” traffic, because you don’t pay search engines for the visitors to your website. Plus, there are no limits to what you can rank for, way beyond what a Google Ads budget could deliver.

With paid-for visitors you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by budget – once your ad budget is finished for the day you don’t get seen by anyone until the following day.

However the most significant benefit I see is that a well done SEO campaign will strengthen the authority of your domain name in the eyes of Google and they begin to trust you more. Your site begins to rank for multiple search phrases, and you become an authority in your industry. You’ve most likely seen that – certain sites keep ranking for searches in particular industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.

An authoritative website, that is relied upon by Google, is a significant asset as part of your business.

How Will I Know If The SEO Is Working?

At the start of your SEO campaign I will spend time doing keyword research. This helps me see what phrases your potential customers are typing in Google. A lot of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of your competition. We agree what search terms we will be going after and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which keeps an eye on how your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.

In the end, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

That depends on where you are presently ranking, the strength and relevance (from a Google-perspective) of your website domain, and the level of competition you are up against. Given how specific it is, that’s why I advise getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are and what you can reasonably anticipate, and also how long it may take.

Having said that, I generally see favourable movement for my customers within the initial couple of weeks of a campaign, however typically with SEO you are looking at timeframes of months to obtain solid and steady positions. { However, it is worth it. If you can rank highly and stay there it can positively transform (and secure) your organisation.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has actually come to be an essential element of digital marketing for neighborhood businesses. In today’s very competitive on-line landscape, having a well-optimised web site can dramatically attract consumers, create leads, as well as rise overall presence.

Leveraging SEO supplies a wide variety of benefits for neighborhood services, and also partnering with an seasoned SEO solution business can enhance these benefits and also provide the best value and also results on Google.

The key advantage of SEO for local organisations is boosted organic web traffic to their web site. By optimising their website with appropriate key phrases, regional businesses can improve their positions on search engine results pages (SERPs).

When possible clients look for products or services connected to the business’s offerings, a seniority in the search engine result boosts the opportunities of organic clicks and internet site brows through. SEO also concentrates on producing important, user-friendly web content, which can additionally increase involvement as well as motivate visitors to check out the website, possibly transforming them into faithful customers.

Among the reasons regional services should go with an SEO service firm is the proficiency and also understanding these professionals bring to the table. Search engine optimisation is a dynamic area that calls for consistent updates as well as a deep understanding of internet search engine algorithms.

Search engine optimisation specialists are skilled in the latest trends as well as finest methods, ensuring a regional business’s web site remains pertinent and also visible in the ever-changing digital landscape. By leaving SEO in the hands of professionals, firms can concentrate on their core operations while relying on that their online visibility remains in qualified hands.

Additionally, SEO solution firms conduct in-depth keyword research study to determine the most relevant and also high-traffic keyword phrases for a local service. This thorough technique guarantees that the business’s web site appears in front of users proactively searching for its services or products, raising the chance of drawing in really interested consumers.

Besides typical SEO, regional companies can take advantage of appearing in Google Maps with their Google Business Profile. A Google Business Profile provides crucial info such as the business’s location, call details, hrs of operation, as well as client reviews.

Google Maps often notes nearby organisations when users search for a certain product or service in their town. An optimised Google Business Profile enhances the opportunities of being featured prominently in these neighborhood search results.

By leveraging the proficiency of an SEO solution company, regional companies can guarantee that their Google Business Profile is not only precise yet likewise optimised to stand apart from the competition. Favorable testimonials, top notch pictures, as well as pertinent info can all build trust with potential customers and motivate them to pick business over competitors.

Search engine optimisation is a effective device for regional services seeking to enhance their on-line exposure, draw in consumers, and create leads. By optimising their internet site with appropriate key words and premium material, services can boost their organic traffic and boost their search engine positions.

Partnering with an SEO solution company permits companies to use experienced expertise and also stay in advance in the affordable electronic landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile additionally enhances a neighborhood business’s opportunities of attracting regional customers and attracting attention from the crowd. Welcoming SEO and getting the assistance of specialists to manage it is a sensible financial investment that can generate substantial lasting benefits for any type of local service.

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