Seach Engine Optimisation Eling
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than 12 years.
I get my clients’ websites performing highly on Google’s organic search results and Local Maps listings, so they can increase their traffic, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and deliver targetted web traffic. In an ideal situation any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what will be best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can give you some suggestions that may help you get clarity on what will be most effective for your business.
That being said, if I had no immediate pressure on my business and needed to elect for one it would be SEO traffic. Organic search traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the people to your website. Plus, there are no limits to how many terms you can rank for, way beyond what a Google Ads budget could deliver.
With paid visitors you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ads budget is used up for the day you won’t get seen by anyone until the following day.
But the most significant advantage I see is that a correctly done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your website begins to rank for many search phrases, and you become an authority in your industry. You’ve likely seen that – particular sites keep turning up for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what terms your potential customers are looking for on Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors how your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you will see an increase in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your website domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (at no charge). This offers you a picture of where you are as well as what you can realistically anticipate, and also how long it will take.
Having stated that, I generally see favourable activity for my customers within the first few weeks of a campaign, however typically with SEO you are looking at timeframes of months to obtain solid and secure positions. { However, it is worth it. If you can rank highly and also remain there it can favorably change (as well as shield) your business.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an necessary aspect of electronic advertising for regional businesses. In today’s highly competitive on-line landscape, having a well-optimised web site can significantly attract consumers, create leads, and boost general visibility.
Leveraging SEO uses a variety of benefits for local services, and also partnering with an experienced SEO service company can amplify these advantages as well as provide the very best value and results on Google.
The primary advantage of SEO for regional services is increased natural website traffic to their internet site. By optimizing their internet site with appropriate key words, local businesses can enhance their positions on search engine results pages (SERPs).
When potential consumers look for services or products related to business’s offerings, a seniority in the search results page improves the chances of natural clicks and internet site sees. Search engine optimisation additionally focuses on creating useful, straightforward material, which can additionally improve involvement and encourage site visitors to check out the website, possibly converting them into loyal consumers.
One of the reasons local companies ought to opt for an SEO solution firm is the competence and understanding these specialists give the table. Search engine optimisation is a dynamic area that calls for continuous updates and a deep understanding of search engine algorithms.
Search engine optimisation professionals are skilled in the most recent patterns as well as ideal techniques, ensuring a regional organisation’s website stays relevant and also visible in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, firms can concentrate on their core operations while trusting that their online existence is in qualified hands.
Furthermore, SEO service business perform extensive keyword research to determine one of the most relevant and also high-traffic search phrases for a neighborhood organisation. This precise method guarantees that business’s internet site shows up in front of customers actively searching for its products or services, increasing the probability of bring in genuinely interested consumers.
Traditional SEO, neighborhood companies can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile offers vital info such as business’s area, call details, hours of procedure, and client evaluations.
Google Maps usually notes neighboring organisations when individuals search for a specific services or product in their local area. An optimised Google Business Profile enhances the chances of being featured prominently in these local search engine result.
By leveraging the proficiency of an SEO solution firm, neighborhood organisations can guarantee that their Google Business Profile is not only precise yet likewise optimised to attract attention from the competitors. Favorable evaluations, top quality images, as well as pertinent info can all build count on with prospective consumers and encourage them to pick business over rivals.
SEO is a powerful device for local companies seeking to enhance their on-line visibility, attract clients, and generate leads. By optimizing their site with appropriate search phrases and top quality material, businesses can increase their organic traffic and also enhance their search engine positions.
Partnering with an SEO solution firm enables services to take advantage of skilled understanding as well as stay ahead in the competitive electronic landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile even more enhances a regional organisation’s possibilities of drawing in neighborhood clients and standing out from the crowd. Welcoming SEO as well as enlisting the assistance of experts to handle it is a wise financial investment that can produce considerable lasting benefits for any type of regional business.