Seach Engine Optimisation Edinburgh
- Get In Front Of Targetted Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for more than twelve years.
I get my customers’ websites performing highly on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and bring in targetted traffic. In a perfect world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. All of it comes down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can give you some ideas that may help you get clarity on what will be most beneficial for your business.
Having said that, if I had no imminent danger to my business and needed to elect for one it would be SEO traffic. SEO traffic is sometimes called “free” traffic, since you don’t pay search engines for the visitors coming to your website. Plus, there is no ceiling to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid web traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ads budget is used up for the day you won’t get seen by anyone until the following day.
However the most significant advantage I see is that a well done SEO campaign will strengthen the authority of your domain name in the eyes of Google and they begin to trust you more. Your website starts to rank for multiple search phrases, and you become a top dog in your field. You’ve probably seen that – specific sites keep ranking for searches in certain industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of the competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors where your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are presently ranking, the power and relevance (from a Google-perspective) of your website domain, as well as the degree of competition you are up against. Given how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (at no charge). This offers you a sense of where you are as well as what you can reasonably anticipate, and the length of time how much time it will take.
Having said that, I usually see positive activity for my customers within the initial couple of weeks of a campaign, however usually with SEO you are talking in timeframes of months to get solid and stable rankings. { However, it is worth it. If you can rank highly and stay there it can positively change (and protect) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an necessary element of electronic advertising for local services. In today’s very competitive on the internet landscape, having a well-optimised internet site can substantially draw in clients, generate leads, and increase total exposure.
Leveraging SEO provides a wide variety of advantages for local services, as well as partnering with an experienced SEO solution business can enhance these benefits and supply the most effective value and also results on Google.
The main benefit of SEO for local companies is enhanced organic web traffic to their site. By optimising their site with appropriate search phrases, regional companies can enhance their positions on internet search engine results pages (SERPs).
When prospective clients look for services or products associated with the business’s offerings, a seniority in the search engine result boosts the opportunities of organic clicks as well as site sees. Search engine optimisation also concentrates on developing valuable, easy to use web content, which can further improve involvement and encourage site visitors to explore the site, potentially transforming them into devoted clients.
Among the factors local companies must choose an SEO service business is the competence and expertise these professionals offer the table. Search engine optimisation is a vibrant area that calls for continuous updates as well as a deep understanding of search engine algorithms.
Search engine optimisation specialists are skilled in the current patterns and also ideal practices, making sure a neighborhood company’s internet site remains relevant and visible in the ever-changing digital landscape. By leaving SEO in the hands of professionals, business can concentrate on their core procedures while relying on that their on the internet existence is in capable hands.
Furthermore, SEO solution companies perform thorough keyword research to recognize the most relevant and high-traffic keyword phrases for a local business. This thorough technique makes certain that the business’s internet site appears before users proactively searching for its service or products, boosting the possibility of bring in genuinely interested clients.
Besides traditional SEO, regional services can take advantage of showing up in Google Maps with their Google Business Profile. A Google Business Profile supplies essential details such as the business’s place, get in touch with information, hrs of operation, and client evaluations.
Google Maps frequently details neighboring organisations when customers look for a details product or service in their town. An optimised Google Business Profile improves the possibilities of being featured plainly in these neighborhood search engine result.
By leveraging the experience of an SEO service company, regional organisations can make certain that their Google Business Profile is not just precise but likewise optimized to stand out from the competition. Favorable reviews, top quality pictures, as well as relevant information can all build count on with prospective consumers and motivate them to pick business over competitors.
SEO is a effective device for regional organisations looking for to improve their on-line visibility, bring in customers, and also generate leads. By optimising their web site with appropriate search phrases and also premium material, services can enhance their natural website traffic and improve their search engine rankings.
Partnering with an SEO service business allows services to use professional knowledge and stay ahead in the affordable digital landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile better boosts a regional company’s chances of attracting regional customers and also sticking out from the group. Embracing SEO and employing the aid of experts to handle it is a sensible financial investment that can produce considerable lasting advantages for any kind of regional company.