Seach Engine Optimisation Earnshaw Bridge
- Get In Front Of Targetted Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for over twelve years.
I get my customers’ websites performing well on Google’s organic search results and Local Maps listings, so they can boost their traffic, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They’re both effective, and bring in targetted web traffic. In an ideal situation most businesses would want two or three spots on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. All of it comes down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. By doing this I can offer you some suggestions that may help you get clarity on what will be most effective for your business.
Having said that, if I had no immediate pressure on my business and needed to choose one it would be SEO. SEO traffic is sometimes referred to as “free” traffic, because you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to how many terms you can rank for, way beyond what a Google Ads budget could deliver.
With paid traffic you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by how much you are willing to pay – once your funds are expended for the day you won’t get seen by anyone until the next day.
However the biggest advantage I see is that a correctly done SEO campaign will grow the authority of your domain in the eyes of Google and they begin to trust you more. Your site starts to rank for many search phrases, and you become an authority in your industry. You’ve likely seen that – particular sites keep ranking for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what phrases your potential customers are looking for on Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see where your website is currently ranking for these terms on {GoogleGoogle’s results}, and the level of your competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on which position your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends where you are currently ranking, the power and relevance (from a Google-perspective) of your website domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This gives you a sense of where you are and what you can realistically expect, as well as how long it may take.
Having stated that, I usually see positive movement for my clients within the first couple of weeks of a campaign, but usually with SEO you are talking in timeframes of months to get solid and steady rankings. { But, it is worth it. If you can place highly and stay there it can positively transform (and also shield) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has become an necessary facet of electronic advertising for neighborhood businesses. In today’s very affordable online landscape, having a well-optimised web site can substantially draw in customers, produce leads, as well as rise total visibility.
Leveraging SEO offers a myriad of benefits for local organisations, and also partnering with an seasoned SEO solution business can enhance these advantages and also deliver the best value and results on Google.
The key benefit of SEO for local businesses is boosted organic web traffic to their site. By optimising their website with relevant key words, local businesses can improve their positions on search engine results pages (SERPs).
When possible customers search for product and services related to the business’s offerings, a higher rank in the search results page improves the chances of natural clicks and website check outs. SEO also concentrates on producing valuable, straightforward web content, which can further improve involvement as well as motivate visitors to discover the site, possibly transforming them into dedicated consumers.
Among the factors neighborhood companies should choose an SEO solution company is the experience and also knowledge these experts bring to the table. Search engine optimisation is a dynamic field that needs consistent updates and also a deep understanding of search engine formulas.
SEO experts are skilled in the current fads as well as best techniques, making certain a local business’s internet site stays pertinent as well as noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of professionals, business can concentrate on their core procedures while trusting that their online existence remains in capable hands.
Furthermore, SEO service firms perform in-depth keyword study to determine one of the most pertinent and high-traffic key phrases for a neighborhood business. This meticulous method makes certain that business’s internet site shows up before customers proactively looking for its services or products, increasing the probability of bring in genuinely interested clients.
Besides typical SEO, neighborhood businesses can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile offers vital info such as business’s place, call information, hrs of operation, and also client testimonials.
Google Maps commonly notes close-by companies when users look for a particular product or service in their area. An optimised Google Business Profile improves the chances of being featured plainly in these regional search results.
By leveraging the knowledge of an SEO service business, regional services can make certain that their Google Business Profile is not just accurate but additionally optimized to stand apart from the competitors. Favorable reviews, top quality images, as well as relevant information can all construct trust fund with potential consumers as well as motivate them to pick the business over rivals.
SEO is a effective tool for local services seeking to improve their on the internet visibility, attract clients, and generate leads. By optimising their web site with appropriate search phrases and also premium material, companies can increase their natural web traffic and also boost their internet search engine positions.
Partnering with an SEO service company enables services to tap into skilled understanding as well as remain in advance in the competitive electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile further boosts a neighborhood organisation’s chances of bring in regional consumers and also standing apart from the crowd. Welcoming SEO and enlisting the help of professionals to handle it is a wise investment that can generate substantial lasting advantages for any local service.