Seach Engine Optimisation Dunfermline
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for more than twelve years.
I get my customers’ websites performing well on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or complete the form below and I’ll be in touch.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and deliver targetted web traffic. In an ideal situation most businesses would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. All of it comes down to what works best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can offer you some suggestions that may help you get clarity on what will be most effective for your business.
That being said, if there was no immediate pressure on my business and had to pick one it would be SEO traffic. Organic search traffic is sometimes referred to as “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for visitors you are bidding on particular keywords, so you lose out on a substantial amount of potential traffic. Also, you are restricted by budget – once your funds are finished for the day you won’t get seen by anyone until the next day.
However the biggest advantage I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your site begins to rank for multiple search phrases, and you become an authority in your industry. You’ve likely seen that – particular sites keep ranking for searches in certain industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what phrases your potential customers are typing in Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors which position your website is appearing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends on where you are currently ranking, the strength and relevance (from a Google’s perspective) of your domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (at no charge). This offers you a picture of where you are and what you can reasonably anticipate, as well as how long it may take.
Having said that, I generally see favourable movement for my customers within the initial couple of weeks of a campaign, however usually with SEO you are talking in timeframes of months to get solid and steady positions. { However, it is worth it. If you can place highly and also remain there it can positively change (and also shield) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an vital facet of electronic advertising and marketing for neighborhood organisations. In today’s highly affordable on-line landscape, having a well-optimised internet site can dramatically draw in clients, produce leads, as well as boost total presence.
Leveraging SEO uses a plethora of advantages for local businesses, as well as partnering with an seasoned SEO service company can amplify these benefits and provide the very best worth and results on Google.
The primary benefit of SEO for local companies is raised natural website traffic to their site. By optimising their web site with relevant key words, neighborhood companies can enhance their positions on internet search engine results web pages (SERPs).
When possible customers search for services or products connected to the business’s offerings, a higher rank in the search results page enhances the chances of organic clicks as well as website visits. SEO additionally focuses on creating useful, easy to use content, which can even more increase engagement as well as urge visitors to explore the website, potentially transforming them into devoted clients.
One of the factors neighborhood businesses must opt for an SEO service company is the experience and understanding these specialists bring to the table. Search engine optimisation is a vibrant field that needs constant updates and also a deep understanding of search engine algorithms.
SEO experts are well-versed in the most up to date fads as well as ideal practices, making certain a local company’s site stays pertinent as well as noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, firms can concentrate on their core operations while trusting that their on-line existence remains in capable hands.
In addition, SEO service companies conduct thorough keyword research to determine the most relevant and high-traffic keywords for a neighborhood service. This careful method guarantees that the business’s web site shows up in front of users actively searching for its product and services, raising the probability of attracting genuinely interested customers.
Traditional SEO, neighborhood businesses can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile supplies important details such as business’s area, call information, hours of procedure, and also client testimonials.
Google Maps frequently notes close-by businesses when users look for a certain services or product in their local area. An optimized Google Business Profile improves the chances of being featured plainly in these neighborhood search results page.
By leveraging the competence of an SEO solution company, local organisations can guarantee that their Google Business Profile is not only precise yet likewise optimized to stand apart from the competitors. Positive testimonials, high-grade photos, and pertinent details can all construct count on with possible clients and encourage them to pick business over rivals.
SEO is a powerful tool for local organisations looking for to enhance their on the internet exposure, bring in clients, as well as create leads. By optimising their site with appropriate key phrases as well as top quality content, companies can enhance their natural website traffic and improve their online search engine positions.
Partnering with an SEO solution business enables organisations to tap into experienced understanding and stay ahead in the affordable digital landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile additionally improves a neighborhood business’s opportunities of bring in neighborhood customers and standing out from the group. Welcoming SEO and getting the assistance of professionals to handle it is a sensible financial investment that can produce considerable long-term advantages for any neighborhood organisation.