Seach Engine Optimisation Common Edge
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over twelve years.
I get my clients’ websites performing well on Google’s organic search results and Maps listings, so they can boost their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and generate targetted web traffic. In an ideal world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. Everything comes down to what will be best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. That way I can give you some suggestions that may help you get clear on what will be most effective for your business.
Having said that, if there was no imminent danger to my business and had to choose one it would be SEO traffic. SEO traffic is sometimes referred to as “free” traffic, since you don’t pay search engines for the visitors coming to your website. Plus, there is no ceiling to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for web traffic you are bidding on particular keywords, so you miss out on a huge amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is spent for the day you won’t get seen by anyone until the following day.
However the most significant advantage I see is that a correctly done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your site begins to rank for many search phrases, and you become an authority in your industry. You’ve probably seen that – certain sites keep ranking for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are looking for on Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of your competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on which position your website is appearing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, and the level of competition you are up against. Given just how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (at no charge). This offers you a sense of where you are and what you can reasonably expect, and the length of time how much time it may take.
Having stated that, I generally see positive movement for my customers within the first few weeks of a campaign, but generally with SEO you are looking at timeframes of months to obtain solid and secure positions. { But, it is worth it. If you can rank highly and also remain there it can positively change (and also safeguard) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an important aspect of electronic advertising for neighborhood services. In today’s extremely competitive on the internet landscape, having a well-optimised site can considerably attract customers, produce leads, and rise general presence.
Leveraging SEO supplies a huge selection of benefits for regional businesses, and partnering with an experienced SEO service company can magnify these benefits and also supply the very best worth and results on Google.
The main advantage of SEO for local organisations is enhanced natural web traffic to their internet site. By optimizing their site with pertinent key words, neighborhood organisations can improve their rankings on internet search engine results web pages (SERPs).
When possible customers search for service or products associated with the business’s offerings, a seniority in the search results improves the opportunities of natural clicks as well as site check outs. SEO likewise focuses on producing important, straightforward content, which can additionally improve engagement as well as encourage site visitors to check out the website, possibly converting them right into dedicated clients.
Among the factors regional businesses ought to opt for an SEO solution firm is the expertise as well as understanding these experts bring to the table. Search engine optimisation is a dynamic area that needs consistent updates and a deep understanding of online search engine algorithms.
SEO specialists are fluent in the most recent fads and also best methods, ensuring a neighborhood service’s website stays relevant and noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of experts, companies can concentrate on their core procedures while relying on that their on-line existence is in qualified hands.
Furthermore, SEO service business perform thorough keyword study to determine one of the most appropriate and high-traffic keywords for a neighborhood business. This meticulous strategy guarantees that the business’s website shows up before customers actively searching for its services or products, increasing the possibility of drawing in genuinely interested customers.
Besides traditional SEO, regional companies can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile gives crucial information such as the business’s location, call information, hours of procedure, as well as consumer evaluations.
Google Maps frequently notes nearby businesses when customers look for a certain product or service in their city. An optimised Google Business Profile boosts the chances of being included prominently in these local search engine result.
By leveraging the competence of an SEO service company, local services can guarantee that their Google Business Profile is not just accurate yet additionally optimised to stand out from the competition. Favorable reviews, top notch pictures, and relevant information can all construct count on with possible consumers and encourage them to select business over rivals.
SEO is a effective device for neighborhood organisations looking for to enhance their on-line presence, attract customers, and also produce leads. By optimizing their web site with pertinent search phrases and high-quality content, services can increase their organic traffic and boost their search engine rankings.
Partnering with an SEO solution company permits organisations to use expert knowledge and also stay ahead in the affordable digital landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile even more increases a regional service’s possibilities of bring in local clients and also standing out from the crowd. Welcoming SEO and getting the aid of professionals to manage it is a smart financial investment that can generate substantial long-lasting benefits for any type of local organisation.