Seach Engine Optimisation Collycroft


  • Get In Front Of Your Ideal Customers on Google
  • Getting You To Page One (And Keeping You There)
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Helping Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for over 12 years.

I get my customers’ websites performing well on Google’s organic search results and Local Maps listings, so they can boost their traffic, and get more leads and customers.

If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.

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SEO Service FAQs

Is Google Ads or SEO Best?

They’re both effective, and bring in targetted traffic. In an ideal situation any business would want two or three listings on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see SEO and PPC as competition. It all comes down to what will be best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. By doing this I can offer you some ideas that may help you get clarity on what will be most effective for your business.

That being said, if there was no imminent danger to my business and needed to choose one it would be SEO traffic. SEO traffic is sometimes called “free” traffic, because you don’t pay search engines for the people to your website. Plus, there is no ceiling to how many terms you can rank for, way beyond what a Google Ads budget could deliver.

With paid web traffic you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ad budget is spent for the day you won’t get seen by anyone until the following day.

However the most significant advantage I see is that a well done SEO campaign will strengthen the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website starts to rank for multiple search phrases, and you become an authority in your field. You have most likely seen that – particular sites keep appearing for searches in certain industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.

An authoritative website, that is trusted by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what terms your potential customers are looking for on Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which monitors where your website is appearing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.

In the end, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

It depends on where you are currently ranking, the strength and relevance (from a Google’s perspective) of your domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I recommend getting in touch so I can do a {quick fast} audit (free). This offers you a picture of where you are as well as what you can reasonably expect, and also how long it will take.

Having said that, I usually see positive activity for my clients within the initial couple of weeks of a campaign, however normally with SEO you are talking in timeframes of months to get solid and stable positions. { However, it is worth it. If you can place highly and remain there it can favorably transform (and secure) your business.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has ended up being an vital aspect of electronic advertising for regional companies. In today’s highly affordable online landscape, having a well-optimised web site can dramatically attract consumers, generate leads, and boost overall presence.

Leveraging SEO offers a variety of advantages for regional businesses, and also partnering with an seasoned SEO service company can magnify these advantages as well as deliver the best worth and also results on Google.

The primary benefit of SEO for neighborhood businesses is boosted organic website traffic to their website. By optimising their internet site with appropriate key phrases, regional companies can enhance their rankings on online search engine results pages (SERPs).

When potential clients look for services or products associated with the business’s offerings, a higher rank in the search engine result enhances the opportunities of natural clicks and site check outs. SEO additionally concentrates on developing beneficial, user-friendly web content, which can even more improve interaction and also encourage visitors to discover the website, possibly transforming them right into devoted consumers.

Among the factors regional services must go with an SEO service business is the competence as well as understanding these professionals offer the table. SEO is a dynamic field that requires consistent updates and also a deep understanding of search engine algorithms.

Search engine optimisation professionals are skilled in the current patterns as well as best techniques, making sure a regional company’s web site remains relevant and noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, business can focus on their core operations while trusting that their on the internet existence remains in capable hands.

Furthermore, SEO service firms carry out extensive keyword study to determine the most appropriate and high-traffic key phrases for a local organisation. This thorough strategy ensures that the business’s website shows up before individuals proactively searching for its products or services, boosting the likelihood of drawing in genuinely interested customers.

Besides standard SEO, regional companies can gain from appearing in Google Maps with their Google Business Profile. A Google Business Profile provides important details such as the business’s place, contact information, hrs of operation, as well as consumer testimonials.

Google Maps frequently provides neighboring companies when customers look for a particular product or service in their city. An optimised Google Business Profile improves the chances of being featured plainly in these regional search results page.

By leveraging the competence of an SEO solution firm, regional businesses can make certain that their Google Business Profile is not only precise yet also optimised to stand apart from the competition. Favorable testimonials, high-grade pictures, and also appropriate information can all construct trust fund with potential customers and urge them to pick the business over rivals.

Search engine optimisation is a powerful device for neighborhood businesses seeking to improve their online exposure, bring in clients, and produce leads. By optimising their internet site with appropriate keywords and also premium material, services can boost their natural traffic and also boost their internet search engine rankings.

Partnering with an SEO solution firm enables businesses to take advantage of experienced knowledge and remain ahead in the affordable electronic landscape. Furthermore, showing up in Google Maps with a well-optimised Google Business Profile better enhances a neighborhood service’s possibilities of drawing in regional customers and attracting attention from the group. Welcoming SEO as well as employing the help of experts to handle it is a smart financial investment that can yield considerable long-lasting advantages for any kind of neighborhood company.

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SEO Services In And Around Collycroft