Seach Engine Optimisation Chatham

 

  • Get In Front Of Your Ideal Customers on Google
  • Getting You To Page One (And Keeping You There)
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Working For Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for more than 12 years.

I get my customers’ websites performing highly on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.

If you’re ready to get your website achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They both work, and deliver targetted web traffic. In a perfect situation any business would want two or three spots on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can give you some suggestions that may help you get clear on what will be most effective for your business.

Having said that, if I had no immediate pressure on my business and needed to choose one it would be SEO traffic. Organic search traffic is sometimes called “free” traffic, due to the fact you don’t pay search engines for the people coming to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.

With paid-for web traffic you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by budget – once your funds are used up for the day you won’t get seen by anyone until the next day.

But the biggest advantage I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your site begins to rank for multiple search phrases, and you become a top dog in your field. You have likely seen that – certain sites keep turning up for searches in certain industries or topics. That is authority – SEO can get you that, but paid ads never will.

An authoritative website, that is relied upon by Google, is a significant asset as part of your business.

How Will I Know If The SEO Is Working?

At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are typing in Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which keeps an eye on how your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.

Ultimately, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website meets the needs of visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

It depends on where you are currently ranking, the power and relevance (from a Google’s perspective) of your website domain, and the level of competition you are up against. Given how specific it is, that’s why I advise contacting me so I can do a {quick fast} audit (free). This gives you a picture of where you are as well as what you can reasonably expect, as well as the length of time how much time it will take.

Having stated that, I normally typically see positive activity for my customers within the initial few weeks of a campaign, however generally with SEO you are talking in timeframes of months to obtain solid and steady rankings. { But, it is worth it. If you can rank highly and remain there it can favorably transform (and protect) your business.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has actually become an vital facet of digital marketing for neighborhood companies. In today’s extremely competitive on the internet landscape, having a well-optimised site can considerably bring in consumers, create leads, as well as rise total presence.

Leveraging SEO uses a wide variety of advantages for regional services, as well as partnering with an seasoned SEO service company can enhance these advantages and deliver the very best value and also results on Google.

The main advantage of SEO for regional companies is enhanced natural traffic to their website. By optimizing their web site with pertinent key phrases, local services can boost their rankings on internet search engine results web pages (SERPs).

When prospective consumers look for services or products connected to business’s offerings, a seniority in the search results page improves the opportunities of organic clicks as well as web site sees. Search engine optimisation likewise focuses on creating useful, easy to use web content, which can further enhance involvement as well as encourage visitors to discover the website, possibly transforming them into faithful clients.

Among the reasons neighborhood services should go with an SEO service business is the expertise as well as expertise these professionals bring to the table. SEO is a dynamic field that needs constant updates and also a deep understanding of search engine algorithms.

SEO experts are skilled in the current trends and also finest techniques, ensuring a neighborhood business’s internet site remains relevant and noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, firms can concentrate on their core procedures while relying on that their online existence remains in capable hands.

In addition, SEO service business carry out extensive keyword research study to identify the most relevant as well as high-traffic key phrases for a neighborhood business. This meticulous approach makes certain that business’s website appears before individuals proactively searching for its products or services, boosting the possibility of drawing in truly interested customers.

Standard SEO, regional organisations can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile supplies important information such as the business’s place, contact information, hours of procedure, as well as consumer reviews.

Google Maps usually provides nearby companies when users search for a particular service or product in their area. An optimized Google Business Profile enhances the chances of being included prominently in these regional search results page.

By leveraging the knowledge of an SEO solution company, regional businesses can guarantee that their Google Business Profile is not only precise yet also optimised to stand apart from the competitors. Positive testimonials, top quality pictures, and pertinent details can all build depend on with prospective clients and encourage them to select business over rivals.

SEO is a powerful tool for regional services seeking to improve their online exposure, attract customers, as well as generate leads. By optimizing their website with relevant keywords and also top quality content, services can raise their organic website traffic and also boost their online search engine rankings.

Partnering with an SEO solution business allows organisations to use skilled knowledge and remain in advance in the competitive digital landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile additionally improves a regional organisation’s possibilities of bring in regional clients as well as standing out from the crowd. Embracing SEO and also getting the assistance of specialists to handle it is a sensible financial investment that can generate substantial long-lasting advantages for any type of regional business.

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SEO Services In And Around Chatham