Seach Engine Optimisation Canterbury
- Get In Front Of Targetted Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and SEO has been my primary area of expertise for more than twelve years.
I get my clients’ websites performing highly on Google’s organic search results and Local Maps listings, so they can increase their visitors, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or complete the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They’re both effective, and generate targetted traffic. In a perfect situation any business would want two or three spots on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. All of it comes down to what works best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can give you some ideas that may help you get clarity on what will be most effective for your business.
Having said that, if I had no immediate pressure on my business and needed to choose one it would be SEO traffic. SEO traffic is sometimes called “free” traffic, since you don’t pay search engines for the people coming to your website. Plus, there are no limits to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid visitors you are bidding on certain keywords, so you miss out on a huge amount of potential traffic. Also, you are limited by budget – once your ad budget is spent for the day you won’t get seen by anyone until the following day.
However the most significant benefit I see is that a correctly done SEO campaign will strengthen the authority of your domain in the eyes of Google and they begin to place more trust in you. Your website begins to rank for multiple search phrases, and you become a top dog in your market sector. You have likely seen that – particular sites keep appearing for searches in particular industries or topics. That’s authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what terms your potential customers are looking for on Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the strength of your competition. We agree what phrases we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on how your website is appearing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends on where you are currently ranking, the strength and relevance (from a Google-perspective) of your website domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (free). This offers you a sense of where you are and what you can realistically expect, as well as how long it will take.
Having stated that, I generally see positive movement for my clients within the initial couple of weeks of a campaign, however usually with SEO you are talking in timeframes of months to get solid and steady rankings. { However, it is worth it. If you can place highly and stay there it can favorably transform (as well as secure) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually ended up being an necessary aspect of digital marketing for regional services. In today’s very competitive on-line landscape, having a well-optimised web site can dramatically attract customers, produce leads, and rise overall exposure.
Leveraging SEO offers a huge selection of advantages for neighborhood companies, as well as partnering with an experienced SEO solution business can intensify these advantages and deliver the very best value and results on Google.
The primary benefit of SEO for regional organisations is increased natural website traffic to their site. By optimizing their website with pertinent key phrases, regional services can enhance their rankings on search engine results pages (SERPs).
When prospective consumers look for service or products associated with business’s offerings, a higher rank in the search results page boosts the chances of natural clicks as well as site visits. SEO likewise focuses on creating important, easy to use material, which can better increase engagement and also motivate visitors to check out the site, possibly transforming them into loyal consumers.
One of the factors neighborhood companies need to opt for an SEO solution firm is the knowledge and understanding these professionals bring to the table. Search engine optimisation is a dynamic field that calls for consistent updates as well as a deep understanding of search engine formulas.
Search engine optimisation experts are well-versed in the most up to date trends and also finest methods, making sure a regional business’s website remains pertinent and also visible in the ever-changing electronic landscape. By leaving SEO in the hands of experts, business can focus on their core procedures while trusting that their online visibility is in capable hands.
Furthermore, SEO solution firms perform comprehensive keyword research to determine one of the most appropriate and high-traffic key words for a neighborhood business. This thorough approach makes sure that the business’s internet site appears in front of individuals proactively searching for its services or products, raising the possibility of bring in really interested customers.
Traditional SEO, regional organisations can benefit from showing up in Google Maps with their Google Business Profile. A Google Business Profile supplies crucial information such as business’s location, get in touch with details, hrs of procedure, as well as client evaluations.
Google Maps usually details neighboring services when individuals look for a details services or product in their town. An optimised Google Business Profile boosts the chances of being featured prominently in these regional search results.
By leveraging the knowledge of an SEO service business, local services can ensure that their Google Business Profile is not just precise yet additionally optimized to stick out from the competitors. Favorable reviews, premium photos, and also relevant information can all construct trust fund with potential customers and also urge them to select the business over competitors.
SEO is a powerful tool for regional services seeking to enhance their on-line exposure, draw in consumers, as well as create leads. By optimizing their web site with pertinent keyword phrases and top notch web content, services can raise their organic website traffic as well as boost their search engine rankings.
Partnering with an SEO solution business allows services to use professional expertise and stay in advance in the affordable electronic landscape. Furthermore, appearing in Google Maps with a well-optimised Google Business Profile better boosts a neighborhood organisation’s opportunities of attracting local consumers as well as standing out from the crowd. Embracing SEO and also enlisting the help of experts to manage it is a sensible investment that can generate significant lasting advantages for any type of local organisation.