Seach Engine Optimisation Cambridge

 

  • Get In Front Of Targetted Customers on Google
  • Getting You To Page One, And Keeping You There
  • Regular Reporting So You Can Track Progress
  • Years Of SEO Experience Helping Your Business
SEO search engine optimisation

Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for over twelve years.

I get my clients’ websites ranking well on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.

If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.

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SEO Service FAQs

What's Best - SEO or Google Ads?

They both work, and deliver targetted web traffic. In a perfect world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what will be best for your business right now, and where you want to be in the next 9 – 12 months. That’s why I recommend we have a chat. That way I can offer you some suggestions that may help you get clarity on what will be most beneficial for your business.

That being said, if there was no imminent danger to my business and needed to choose one it would be SEO. SEO traffic is sometimes referred to as “free” traffic, because you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to how many terms you can rank for, far in excess what a Google Ads budget could deliver.

With paid visitors you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are limited by budget – once your ad budget is used up for the day you don’t get seen by anyone until the next day.

But the biggest advantage I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your site starts to rank for many search phrases, and you become an authority in your market sector. You’ve probably seen that – certain sites keep showing up for searches in particular industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.

An authoritative website, that is trusted by Google, is a major asset as part of your business.

How Will I Know If The SEO Is Working?

At the start of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are looking for on Google. A lot of these will be obvious, but I always manage to find some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of the competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.

Our target terms are added to a rank tracking software, which monitors where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.

Ultimately, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).

How Long Does SEO Take To Work?
It depends where you are currently ranking, the strength and relevance (from a Google-perspective) of your domain and website, and the level of competition you are up against. Given how individual it is that’s why I recommend getting in touch so I can do a quick audit (at no charge). This gives you a picture of where you are and what you can realistically expect, and how long it will take.

Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.

That depends on where you are currently ranking, the strength and relevance (from a Google’s perspective) of your domain, as well as the level of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (free). This offers you a picture of where you are and also what you can realistically anticipate, and how long it will take.

Having said that, I usually see positive movement for my customers within the initial couple of weeks of a campaign, however generally with SEO you are looking at timeframes of months to obtain solid and secure rankings. { But, it is worth it. If you can rank highly and stay there it can favorably change (and protect) your company.

Why Use SEO To Help Your Business

Search Engine Optimisation (SEO) has actually come to be an essential facet of digital advertising and marketing for neighborhood companies. In today’s extremely competitive on the internet landscape, having a well-optimised internet site can considerably draw in customers, create leads, and also rise overall visibility.

Leveraging SEO supplies a wide variety of benefits for regional organisations, and also partnering with an experienced SEO solution business can enhance these benefits and also provide the very best worth and also results on Google.

The main advantage of SEO for regional services is boosted natural website traffic to their web site. By optimising their internet site with appropriate key words, regional companies can enhance their positions on online search engine results pages (SERPs).

When potential customers search for product and services related to the business’s offerings, a higher rank in the search engine result enhances the possibilities of natural clicks as well as internet site sees. SEO also focuses on producing important, easy to use web content, which can additionally increase involvement and encourage site visitors to check out the site, potentially converting them into dedicated consumers.

One of the reasons regional organisations must go with an SEO service company is the experience and also understanding these experts bring to the table. Search engine optimisation is a vibrant area that calls for constant updates as well as a deep understanding of internet search engine algorithms.

SEO specialists are fluent in the most recent fads and also finest methods, guaranteeing a neighborhood service’s site stays appropriate and also noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of specialists, companies can focus on their core procedures while relying on that their on the internet existence remains in qualified hands.

Additionally, SEO service companies perform in-depth keyword research study to recognize the most pertinent and high-traffic keyword phrases for a regional company. This meticulous technique guarantees that business’s web site appears before users proactively searching for its product and services, enhancing the possibility of bring in really interested customers.

Besides typical SEO, neighborhood services can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile provides essential details such as the business’s location, contact details, hours of procedure, as well as customer testimonials.

Google Maps often provides nearby businesses when users search for a details services or product in their town. An optimized Google Business Profile enhances the chances of being featured prominently in these neighborhood search results page.

By leveraging the experience of an SEO service company, regional services can ensure that their Google Business Profile is not only accurate yet also optimized to stand apart from the competition. Favorable reviews, high-quality pictures, and also relevant info can all build depend on with possible clients as well as encourage them to select the business over competitors.

Search engine optimisation is a effective device for neighborhood services seeking to boost their on-line presence, attract clients, as well as generate leads. By optimising their website with relevant search phrases as well as premium content, businesses can raise their natural website traffic and boost their online search engine rankings.

Partnering with an SEO solution company allows organisations to take advantage of professional knowledge and remain in advance in the affordable digital landscape. In addition, showing up in Google Maps with a well-optimised Google Business Profile even more improves a local organisation’s chances of attracting local consumers and also sticking out from the crowd. Welcoming SEO and also enlisting the help of professionals to handle it is a smart investment that can generate substantial long-lasting advantages for any type of neighborhood organisation.

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SEO Services In And Around Cambridge