Seach Engine Optimisation Burntwood
- Get In Front Of Targetted Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and SEO has been my main area of expertise for more than 12 years.
I get my customers’ websites ranking well on Google’s organic search results and Local Maps listings, so they can increase their traffic, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and deliver targetted traffic. In an ideal world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see SEO and PPC as competition. It all boils down to what works best for your business right now, and where you want to be in the next 9 – 12 months. That’s the reason I recommend we have a chat. That way I can offer you some suggestions that may help you get clear on what will be most effective for your business.
Having said that, if there was no imminent danger to my business and needed to choose one it would be SEO. Organic search traffic is sometimes called “free” traffic, since you don’t pay search engines for the people to your website. Plus, there is no ceiling to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid-for visitors you are bidding on particular keywords, so you miss out on a substantial amount of potential traffic. Also, you are restricted by how much you are willing to pay – once your ads budget is spent for the day you don’t get seen by anyone until the following day.
But the biggest advantage I see is that a well done SEO campaign will grow the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website begins to rank for many search phrases, and you become a top dog in your industry. You’ve likely seen that – particular sites keep turning up for searches in particular industries or topics. That’s authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time researching keywords. This helps me see what search terms your potential customers are looking for on Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what search terms we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
at the end of the day, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you should see an increase in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the strength and relevance (from a Google’s perspective) of your website domain, and the level of competition you are up against. Given how specific it is, that’s why I advise contacting me so I can do a {quick fast} audit (at no charge). This offers you a picture of where you are and also what you can reasonably anticipate, and the length of time how much time it will take.
Having said that, I generally see favourable movement for my clients within the first couple of weeks of a campaign, however typically with SEO you are looking at timeframes of months to obtain solid and steady rankings. { But, it is worth it. If you can rank highly and remain there it can favorably transform (as well as safeguard) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually come to be an important facet of digital advertising and marketing for local services. In today’s very competitive on-line landscape, having a well-optimised website can significantly draw in customers, produce leads, and also rise general visibility.
Leveraging SEO offers a plethora of benefits for regional companies, and also partnering with an skilled SEO service business can amplify these benefits as well as provide the very best worth as well as results on Google.
The main advantage of SEO for regional businesses is increased natural website traffic to their internet site. By optimising their site with pertinent key words, regional organisations can boost their rankings on internet search engine results web pages (SERPs).
When possible clients look for service or products associated with the business’s offerings, a seniority in the search results page improves the chances of organic clicks and also internet site sees. SEO likewise concentrates on developing useful, user-friendly content, which can better boost involvement and motivate site visitors to discover the site, possibly converting them right into devoted clients.
One of the reasons neighborhood companies must select an SEO solution firm is the competence as well as expertise these experts bring to the table. Search engine optimisation is a dynamic field that calls for consistent updates and also a deep understanding of search engine formulas.
SEO experts are skilled in the latest patterns and best techniques, ensuring a regional organisation’s internet site remains pertinent and visible in the ever-changing digital landscape. By leaving SEO in the hands of specialists, companies can focus on their core procedures while relying on that their on the internet existence is in qualified hands.
Additionally, SEO solution firms perform extensive keyword research to identify one of the most appropriate and high-traffic key phrases for a neighborhood service. This precise strategy makes certain that the business’s site appears in front of users proactively searching for its services or products, enhancing the probability of attracting genuinely interested customers.
Besides typical SEO, neighborhood services can take advantage of showing up in Google Maps with their Google Business Profile. A Google Business Profile provides crucial information such as the business’s place, call details, hours of operation, as well as consumer testimonials.
Google Maps often details nearby organisations when individuals search for a details product and services in their local area. An optimised Google Business Profile enhances the opportunities of being included prominently in these neighborhood search results page.
By leveraging the know-how of an SEO solution company, neighborhood businesses can make certain that their Google Business Profile is not only accurate however additionally optimized to attract attention from the competitors. Favorable reviews, top quality images, as well as appropriate details can all build trust fund with possible customers and encourage them to choose the business over rivals.
Search engine optimisation is a effective tool for neighborhood organisations seeking to boost their online presence, draw in consumers, and generate leads. By optimising their site with relevant key phrases and top notch content, businesses can increase their natural website traffic and also boost their search engine rankings.
Partnering with an SEO solution business permits services to tap into experienced understanding and also stay ahead in the affordable digital landscape. Additionally, appearing in Google Maps with a well-optimised Google Business Profile better improves a local service’s possibilities of drawing in regional customers and standing apart from the group. Embracing SEO and also enlisting the assistance of specialists to handle it is a sensible financial investment that can generate considerable long-term advantages for any type of regional organisation.