Seach Engine Optimisation Bow
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for over 12 years.
I get my customers’ websites ranking highly on Google’s organic search results and Local Maps listings, so they can boost their visitors, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They both work, and generate targetted web traffic. In a perfect world most businesses would want two or three listings on page one of Google – one in the Ads, one in Maps, one in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what will be best for your business right now, and where you want to be in the next 9 – 12 months. That’s why I recommend we have a chat. By doing this I can provide you some suggestions that may help you get clear on what will be most beneficial for your business.
That being said, if there was no imminent danger to my business and needed to pick one it would be SEO traffic. SEO traffic is sometimes referred to as “free” traffic, due to the fact you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid visitors you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by budget – once your ads budget is used up for the day you don’t get seen by anyone until the following day.
However the most significant benefit I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to place more trust in you. Your website starts to rank for many search phrases, and you become an authority in your field. You’ve likely seen that – certain sites keep showing up for searches in particular industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what search phrases your potential customers are looking for on Google. Many of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these terms on {GoogleGoogle’s results}, and the strength of the competition. We agree what keywords we will be going after and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which keeps an eye on how your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you will see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, and the level of competition you are up against. Given just how specific it is, that’s why I suggest contacting me so I can do a {quick fast} audit (at no charge). This gives you a picture of where you are and what you can reasonably expect, and also how long it will take.
Having said that, I usually see positive movement for my customers within the initial couple of weeks of a campaign, but normally with SEO you are looking at timeframes of months to get solid and steady rankings. { However, it is worth it. If you can rank highly and also stay there it can positively transform (and shield) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has ended up being an important element of electronic marketing for local companies. In today’s extremely competitive on the internet landscape, having a well-optimised web site can significantly draw in customers, create leads, and also boost total presence.
Leveraging SEO offers a wide variety of advantages for local services, as well as partnering with an knowledgeable SEO service company can magnify these benefits and also provide the most effective value as well as results on Google.
The key benefit of SEO for neighborhood services is raised natural website traffic to their internet site. By optimising their site with relevant search phrases, neighborhood companies can improve their rankings on search engine results pages (SERPs).
When possible clients search for product and services connected to the business’s offerings, a seniority in the search results enhances the opportunities of organic clicks as well as web site sees. Search engine optimisation likewise focuses on producing important, user-friendly content, which can further improve engagement and encourage visitors to discover the site, potentially converting them into devoted customers.
Among the reasons regional services should choose an SEO solution company is the knowledge as well as understanding these professionals give the table. SEO is a vibrant field that calls for constant updates as well as a deep understanding of search engine formulas.
SEO professionals are skilled in the most recent patterns and finest practices, making certain a local organisation’s website remains pertinent and also visible in the ever-changing digital landscape. By leaving SEO in the hands of experts, business can concentrate on their core procedures while relying on that their online presence is in capable hands.
Furthermore, SEO solution business carry out thorough keyword study to recognize one of the most relevant and also high-traffic keywords for a local service. This careful approach makes certain that the business’s site shows up in front of customers actively looking for its service or products, increasing the possibility of attracting really interested consumers.
Besides typical SEO, regional companies can benefit from appearing in Google Maps with their Google Business Profile. A Google Business Profile gives important information such as the business’s place, get in touch with information, hours of operation, and also client evaluations.
Google Maps frequently details close-by companies when customers look for a details product and services in their town. An optimized Google Business Profile enhances the opportunities of being included plainly in these local search results page.
By leveraging the know-how of an SEO solution company, regional organisations can make certain that their Google Business Profile is not just accurate yet additionally optimised to stand out from the competitors. Positive testimonials, premium images, and also pertinent information can all construct trust fund with potential consumers and also encourage them to choose the business over rivals.
SEO is a effective tool for neighborhood companies looking for to improve their on the internet visibility, draw in clients, and produce leads. By optimizing their internet site with relevant key words as well as top quality material, services can enhance their natural web traffic and enhance their online search engine rankings.
Partnering with an SEO solution business allows organisations to use skilled knowledge and also stay ahead in the competitive digital landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile additionally boosts a local service’s opportunities of drawing in regional consumers as well as sticking out from the crowd. Welcoming SEO as well as employing the assistance of experts to handle it is a wise investment that can generate significant long-term advantages for any local service.