Seach Engine Optimisation Bonnyrigg
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my main area of expertise for over 12 years.
I get my clients’ websites performing well on Google’s organic search results and Maps listings, so they can build their traffic, and get more leads and customers.
If you’re ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get in touch.
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and bring in targetted traffic. In an ideal world most businesses would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. All of it comes down to what works best for your business right now, and what you want to achieve in the next 9 – 12 months. That’s why I always recommend we have a chat. By doing this I can offer you some suggestions that may help you get clarity on what will be most beneficial for your business.
That being said, if I had no immediate pressure on my business and needed to elect for one it would be SEO traffic. SEO traffic is often called “free” traffic, due to the fact you don’t pay search engines for the people to your website. Plus, there is no ceiling to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid traffic you are bidding on particular keywords, so you miss out on a huge amount of potential traffic. Also, you are limited by budget – once your ad budget is used up for the day you won’t get seen by anyone until the next day.
However the biggest advantage I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to trust you more. Your site begins to rank for many search phrases, and you become a top dog in your field. You’ve likely seen that – specific sites keep turning up for searches in certain industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the beginning of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are typing in Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the level of your competition. We agree what search terms we will be going after and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors which position your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
In the end, however, SEO is all about getting more (and the correct type of) visitors to your website. Assuming your website is attractive to visitors, you will see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends where you are currently ranking, the power and relevance (from a Google’s perspective) of your domain, and the degree of competition you are up against. Given how specific it is, that’s why I suggest getting in touch so I can do a {quick fast} audit (at no charge). This gives you a picture of where you are and what you can realistically anticipate, as well as how long it will take.
Having stated that, I normally typically see favourable movement for my clients within the first few weeks of a campaign, however typically with SEO you are talking in timeframes of months to get solid and stable positions. { However, it is worth it. If you can rank highly and also stay there it can positively transform (as well as protect) your organisation.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually become an crucial element of digital advertising for regional services. In today’s very affordable on the internet landscape, having a well-optimised web site can substantially bring in customers, generate leads, as well as boost overall presence.
Leveraging SEO supplies a myriad of advantages for neighborhood businesses, as well as partnering with an knowledgeable SEO solution company can intensify these benefits and provide the most effective worth and also results on Google.
The primary benefit of SEO for regional organisations is boosted organic traffic to their website. By optimising their site with appropriate key words, local organisations can enhance their rankings on online search engine results pages (SERPs).
When potential consumers look for product and services related to business’s offerings, a higher rank in the search results boosts the possibilities of natural clicks and also web site visits. SEO likewise concentrates on developing beneficial, easy to use material, which can even more enhance involvement and urge visitors to explore the website, possibly converting them into loyal consumers.
Among the reasons regional organisations ought to choose an SEO service business is the proficiency and knowledge these experts give the table. SEO is a vibrant area that calls for consistent updates as well as a deep understanding of online search engine algorithms.
Search engine optimisation specialists are fluent in the latest patterns as well as finest techniques, making certain a local service’s website stays pertinent and also noticeable in the ever-changing electronic landscape. By leaving SEO in the hands of experts, companies can focus on their core procedures while relying on that their online presence is in capable hands.
Furthermore, SEO solution business carry out thorough keyword research to recognize one of the most relevant and also high-traffic search phrases for a regional service. This careful method ensures that business’s internet site appears in front of customers actively searching for its product and services, enhancing the probability of drawing in really interested customers.
Conventional SEO, local organisations can profit from appearing in Google Maps with their Google Business Profile. A Google Business Profile supplies vital details such as the business’s area, get in touch with details, hrs of operation, and consumer testimonials.
Google Maps typically lists nearby businesses when individuals search for a particular product or service in their town. An optimized Google Business Profile improves the opportunities of being featured prominently in these neighborhood search engine result.
By leveraging the knowledge of an SEO solution business, regional businesses can make sure that their Google Business Profile is not only exact however likewise optimised to stick out from the competition. Positive testimonials, top quality photos, and also appropriate info can all develop depend on with prospective clients and also motivate them to select the business over competitors.
SEO is a powerful tool for local businesses looking for to improve their online exposure, draw in customers, and also create leads. By optimising their internet site with relevant keywords as well as high-grade content, businesses can increase their natural website traffic and boost their search engine rankings.
Partnering with an SEO solution firm enables services to tap into professional knowledge and remain in advance in the affordable digital landscape. Furthermore, showing up in Google Maps with a well-optimised Google Business Profile even more boosts a regional company’s opportunities of attracting regional clients and also standing out from the crowd. Accepting SEO and enlisting the assistance of experts to manage it is a sensible financial investment that can yield substantial lasting advantages for any type of local organisation.