Seach Engine Optimisation Bo’ness
- Get In Front Of Targetted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Experience Working For Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for over 12 years.
I get my customers’ websites performing highly on Google’s organic search results and Local Maps listings, so they can boost their traffic, and get more leads and customers.
If you’re ready to get your website reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Enquiry Form
SEO Service FAQs
Is Google Ads or SEO Best?
They both work, and bring in targetted traffic. In a perfect situation any business would want two or three spots on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. It all boils down to what will be best for your business at this point in time, and what you want to achieve in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can provide you some ideas that may help you get clear on what will be most effective for your business.
That being said, if there was no immediate pressure on my business and needed to choose one it would be SEO traffic. Organic search traffic is often called “free” traffic, because you don’t pay search engines for the visitors to your website. Plus, there is no ceiling to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on certain keywords, so you miss out on a substantial amount of potential traffic. Also, you are limited by how much you are willing to pay – once your ads budget is expended for the day you don’t get seen by anyone until the next day.
But the most significant benefit I see is that a well done SEO campaign will build the authority of your domain name in the eyes of Google and they begin to trust you more. Your website starts to rank for multiple search phrases, and you become an authority in your industry. You have probably seen that – specific sites keep appearing for searches in particular industries or topics. That is authority – SEO can get you that, but paid ads never will.
An authoritative website, that is relied upon by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time researching keywords. This helps me see what phrases your potential customers are typing in Google. Most of these will be obvious, but I always manage to locate some “gems”. I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle’s results}, and the level of your competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.
Our target terms are added to a rank tracking software, which monitors where your website is performing for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
It depends on where you are presently ranking, the power and relevance (from a Google-perspective) of your domain, and the degree of competition you are up against. Given how specific it is, that’s why I suggest contacting me so I can do a {quick fast} audit (free). This offers you a picture of where you are and also what you can reasonably anticipate, and also the length of time how much time it may take.
Having stated that, I generally see positive activity for my customers within the first couple of weeks of a campaign, however generally with SEO you are looking at timeframes of months to get solid and secure positions. { But, it is worth it. If you can rank highly and also stay there it can positively transform (as well as protect) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has ended up being an necessary element of digital marketing for regional companies. In today’s extremely affordable online landscape, having a well-optimised site can considerably draw in customers, produce leads, and also increase general presence.
Leveraging SEO offers a myriad of advantages for regional organisations, and partnering with an experienced SEO service business can magnify these benefits as well as provide the very best worth and results on Google.
The primary advantage of SEO for regional companies is increased natural web traffic to their site. By optimising their internet site with relevant keyword phrases, local companies can improve their positions on internet search engine results web pages (SERPs).
When potential consumers look for products or services associated with business’s offerings, a seniority in the search engine result enhances the opportunities of organic clicks as well as website check outs. Search engine optimisation additionally focuses on developing useful, easy to use material, which can better improve engagement and motivate visitors to check out the site, possibly transforming them into devoted customers.
Among the reasons neighborhood companies should go with an SEO service business is the proficiency as well as understanding these professionals give the table. SEO is a dynamic area that needs continuous updates and a deep understanding of search engine formulas.
SEO professionals are well-versed in the current trends and also finest methods, ensuring a neighborhood business’s internet site stays relevant as well as visible in the ever-changing digital landscape. By leaving SEO in the hands of specialists, business can focus on their core operations while trusting that their online presence is in qualified hands.
In addition, SEO solution business carry out thorough keyword research study to determine one of the most pertinent and high-traffic key words for a regional organisation. This precise technique ensures that business’s site appears in front of individuals proactively searching for its products or services, increasing the probability of drawing in really interested consumers.
Besides traditional SEO, neighborhood services can take advantage of appearing in Google Maps with their Google Business Profile. A Google Business Profile provides essential info such as the business’s location, contact details, hrs of procedure, and client evaluations.
Google Maps typically details nearby services when individuals search for a specific product and services in their local area. An optimized Google Business Profile boosts the possibilities of being featured plainly in these local search results.
By leveraging the expertise of an SEO service firm, local organisations can make sure that their Google Business Profile is not just precise yet also optimized to stick out from the competitors. Favorable testimonials, high-quality images, and also pertinent details can all construct depend on with prospective clients as well as motivate them to select business over rivals.
SEO is a powerful device for neighborhood services seeking to improve their on the internet visibility, bring in consumers, and also create leads. By optimizing their site with relevant key words and also premium web content, businesses can increase their organic traffic as well as improve their online search engine rankings.
Partnering with an SEO solution firm enables services to tap into experienced expertise as well as stay in advance in the affordable digital landscape. Additionally, showing up in Google Maps with a well-optimised Google Business Profile better enhances a regional company’s chances of bring in neighborhood clients as well as standing apart from the crowd. Welcoming SEO as well as getting the help of experts to manage it is a wise investment that can yield substantial long-term advantages for any type of local business.