Seach Engine Optimisation Bearsden
- Get In Front Of Your Ideal Customers on Google
- Getting You To Page One, And Keeping You There
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I’m Stephen McTaggart, and search engine optimisation has been my primary area of expertise for over twelve years.
I get my customers’ websites ranking highly on Google’s organic search results and Local Maps listings, so they can build their visitors, and get more leads and customers.
If you’re ready to get your site reaching its potential, call me on 0131-381-0332, or fill in the form below and I’ll be in touch.
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SEO Service FAQs
What's Best - SEO or Google Ads?
They’re both effective, and generate targetted traffic. In a perfect world any business would want two or three places on page one of Google – one in the Ads, one in Maps, another in the organic listings. I don’t see PPC and SEO as competition. Everything boils down to what works best for your business at this point in time, and where you want to be in the next 9 – 12 months. That’s the reason I always recommend we have a chat. By doing this I can offer you some ideas that may help you get clear on what will be most beneficial for your business.
Having said that, if there was no imminent danger to my business and had to choose one it would be SEO traffic. SEO traffic is often referred to as “free” traffic, due to the fact you don’t pay search engines for the visitors coming to your website. Plus, there are no limits to what you can rank for, way beyond what a Google Ads budget could deliver.
With paid web traffic you are bidding on certain keywords, so you lose out on a huge amount of potential traffic. Also, you are restricted by budget – once your funds are expended for the day you don’t get seen by anyone until the next day.
However the most significant advantage I see is that a well done SEO campaign will build the authority of your domain in the eyes of Google and they begin to place more trust in you. Your site starts to rank for multiple search phrases, and you become an authority in your market sector. You have likely seen that – certain sites keep turning up for searches in particular industries or topics. That is authority – SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a significant asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what terms your potential customers are looking for on Google. Many of these will be obvious, but I always manage to find some “gems”. I then check and see where your website is currently ranking for these search phrases on {GoogleGoogle’s results}, and the strength of the competition. We agree what phrases we will be targeting and those are what I work to improve your site’s visibility for.
These search phrases are added to a rank tracking software, which monitors where your website is ranking for the terms. I keep a daily eye on this, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to monitor progress.
In the end, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website meets the needs of visitors, you should see a rise in phone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
Having said that, I normally see positive movement for my clients within the first few weeks of a campaign, but typically with SEO you are taking in timeframes of months to get solid and stable rankings. But, it is totally worth it. If you can rank highly and stay there it can positively transform (and protect) your business. I have seen it many, many times over the years.
That depends on where you are currently ranking, the power and relevance (from a Google-perspective) of your website domain, as well as the degree of competition you are up against. Given just how specific it is, that’s why I recommend contacting me so I can do a {quick fast} audit (at no charge). This gives you a sense of where you are as well as what you can reasonably expect, as well as how long it will take.
Having stated that, I usually see favourable movement for my customers within the initial few weeks of a campaign, but normally with SEO you are looking at timeframes of months to obtain solid and steady rankings. { But, it is worth it. If you can place highly and stay there it can favorably transform (as well as secure) your company.
Why Use SEO To Help Your Business
Search Engine Optimisation (SEO) has actually become an vital element of electronic advertising and marketing for regional businesses. In today’s extremely affordable on the internet landscape, having a well-optimised internet site can dramatically attract consumers, create leads, and increase total exposure.
Leveraging SEO supplies a wide variety of benefits for neighborhood services, and also partnering with an knowledgeable SEO solution company can intensify these benefits and deliver the best value and results on Google.
The primary advantage of SEO for local services is raised organic website traffic to their site. By optimizing their site with appropriate key phrases, neighborhood businesses can boost their positions on search engine results pages (SERPs).
When prospective customers search for service or products related to business’s offerings, a higher rank in the search results improves the possibilities of organic clicks and also website visits. Search engine optimisation additionally focuses on producing valuable, straightforward content, which can even more increase interaction as well as encourage visitors to check out the site, possibly converting them into devoted clients.
Among the reasons neighborhood services ought to choose an SEO service business is the know-how as well as understanding these specialists give the table. SEO is a dynamic field that calls for constant updates and a deep understanding of online search engine algorithms.
SEO professionals are well-versed in the latest patterns as well as ideal methods, guaranteeing a neighborhood business’s web site stays appropriate as well as visible in the ever-changing electronic landscape. By leaving SEO in the hands of experts, business can focus on their core procedures while relying on that their online visibility is in qualified hands.
Furthermore, SEO service business carry out thorough keyword research to determine one of the most relevant and also high-traffic key words for a local business. This thorough approach makes certain that the business’s site shows up before customers proactively searching for its product and services, raising the likelihood of attracting genuinely interested consumers.
Besides traditional SEO, neighborhood services can gain from showing up in Google Maps with their Google Business Profile. A Google Business Profile offers vital details such as business’s location, call details, hrs of procedure, and consumer reviews.
Google Maps often details close-by organisations when customers look for a specific product or service in their town. An optimized Google Business Profile improves the opportunities of being featured plainly in these regional search engine result.
By leveraging the proficiency of an SEO solution business, local organisations can make certain that their Google Business Profile is not only precise however likewise optimised to stand apart from the competitors. Favorable testimonials, top notch photos, as well as appropriate information can all construct count on with potential clients and also motivate them to pick the business over competitors.
SEO is a effective tool for neighborhood businesses seeking to enhance their on-line exposure, bring in consumers, as well as generate leads. By optimising their website with pertinent search phrases and also top notch content, services can increase their organic traffic and also enhance their internet search engine positions.
Partnering with an SEO service business permits companies to tap into professional understanding and also stay in advance in the competitive digital landscape. In addition, appearing in Google Maps with a well-optimised Google Business Profile further increases a regional organisation’s opportunities of attracting regional consumers as well as attracting attention from the crowd. Embracing SEO and employing the assistance of professionals to manage it is a sensible financial investment that can generate significant lasting advantages for any kind of regional business.