Search Engine Optimisation Airdrie
- Get In Front Of Targeted Customers on Google
- Getting You To Page One (And Keeping You There)
- Regular Reporting So You Can Track Progress
- Years Of SEO Expertise Helping Your Business
Hi, I'm Stephen McTaggart, and search engine optimisation has been my primary area of expertise for more than 12 years.
I get my clients' websites ranking well on Google's organic search results and Local Maps listings, so they can increase their traffic, and get more leads and customers.
If you're ready to get your site achieving its potential, call me on 0131-381-0332, or fill in the form below and I’ll get back to you.
Customer Reviews
Enquiry Form
SEO Service FAQs
What's Best - SEO or Google Ads?
They're both effective, and bring in targetted traffic. In a perfect situation any business would want two or three spots on page one of Google - one in the Ads, one in Maps, another in the organic listings. I don't see SEO and PPC as competition. Everything boils down to what works best for your business right now, and where you want to be in the next 9 - 12 months. That's why I recommend we have a chat. By doing this I can offer you some ideas that may help you get clarity on what will be most effective for your business.
That being said, if I had no immediate pressure on my business and needed to choose one it would be SEO traffic. SEO traffic is often called "free" traffic, since you don't pay search engines for the people coming to your website. Plus, there are no limits to what you can rank for, far in excess what a Google Ads budget could deliver.
With paid visitors you are bidding on particular keywords, so you lose out on a substantial amount of potential traffic. Also, you are limited by budget - once your funds are finished for the day you won't get seen by anyone until the following day.
However the most significant benefit I see is that a correctly done SEO campaign will build the authority of your domain in the eyes of Google and they begin to trust you more. Your site begins to rank for many search phrases, and you become a top dog in your industry. You have likely seen that - certain sites keep turning up for searches in certain industries or topics. That is authority - SEO can help you achieve that, but paid ads never will.
An authoritative website, that is trusted by Google, is a major asset as part of your business.
How Will I Know If The SEO Is Working?
At the start of your SEO campaign I will spend time doing keyword research. This helps me see what search terms your potential customers are typing in Google. Many of these will be obvious, but I always manage to locate some "gems". I then check and see what position your website is currently ranking for these search terms on {GoogleGoogle's results}, and the level of the competition. We agree what keywords we will be going after and those are what I work to improve your site's visibility for.
These search phrases are added to a rank tracking software, which monitors where your website is performing for the terms. I check this daily, and every Monday morning you will receive a full report showing where your website is ranking, and you will be able to see the progress.
Ultimately, however, SEO is all about getting more (and the correct type of) traffic to your website. Assuming your website is attractive to visitors, you should see a rise in telephone calls, contact form and email enquiries, and footfall (if you have that kind of business).
How Long Does SEO Take To Work?
It depends on where you are currently ranking, the power and relevance (from a Google's perspective) of your domain, and the level of competition you are up against. Given just how specific it is, that's why I advise getting in touch so I can do a quick audit (free). This gives you a picture of where you are and what you can reasonably expect, and also the length of time how much time it may take.