Ready? Here goes…
- There are 7 billion people on the planet – 5.1 billion of them own a cellphone – 4.2 billion own a toothbrush
- 70% of all mobile searches result in some form of action within 60 minutes
- 60% of all internet searches are done using a mobile phone
- Mobile is growing 5x faster than the internet when it first began
- Mobile coupons get 10x the redemption of traditional, printed coupons
- Text messaging is reckoned to be currently 5x more effective than direct mail, and 10x more effective than newspaper advertising
The really incredible things is that we are still in the infancy of mobile search, and these statistics are changing dramatically as it grows at an astonishing rate.
Every business needs to wake up to mobile, and not get left behind.