Something happened recently that will have major implications for most businesses – Facebook and Bing got hitched!
Bing, owned by Microsoft, will now be providing search results inside facebook.
So why is this important to your business?
Well there is the small matter of facebook having over 1 billion subscribers, and with Facebook’s new Graph Search about to incorporate results from the web (via Bing) there is great potential to grow your business with facebook.
Most people around the world use Google, but if Bing can up it’s game and improve search then thanks to it’s facebook tie-in it could rise to new heights.
People spend hours on facebook, and if they don’t have to open a new window to search then Bing becomes a search engine worth paying attention to.
Someone once joked that the U2 song “I Still Haven’t Found What I’m Looking For” was written by a Bing user, and in my personal experience I get a more accurate search result when I use Google. That being said, the convenience of not having to leave their beloved facebook will bring more traffic to Bing.
So when you check your rankings for now on it’s probably worth ensuring that your site shows well in Bing.